Hello boys. The one and only Wonderbra
Poster
1994 (printed)
1994 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. This is a reduced version of the huge 48-sheet poster pasted up on the hoardings. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’
Object details
| Categories | |
| Object type | |
| Title | Hello boys. The one and only Wonderbra (assigned by artist) |
| Materials and techniques | Offset lithograph on paper |
| Brief description | 'Hello Boys. The one and only Wonderbra' poster for Wonderbra, TBWA, 1994 |
| Physical description | Poster |
| Dimensions |
|
| Credit line | Given by TBWA. Reproduced courtesy of Playtex |
| Subjects depicted | |
| Summary | This is a poster advertising a bra made by Playtex. This poster campaign, featuring the model Eva Herzigova, was unusual in that underwear publicity had previously been largely confined to women’s magazines. This is a reduced version of the huge 48-sheet poster pasted up on the hoardings. The campaign was provocative with challenging slogans like ‘Hello Boys’ and ‘Or are you just pleased to see me?’ |
| Collection | |
| Accession number | E.872-1997 |
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| Record created | February 26, 2003 |
| Record URL |
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