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Poster - "I never read The Economist." Management trainee. Aged 42
  • "I never read The Economist." Management trainee. Aged 42
    Brown, Ron, born 1934
  • Enlarge image

"I never read The Economist." Management trainee. Aged 42

  • Object:

    Poster

  • Place of origin:

    United Kingdom (printed)

  • Date:

    1988 (printed)

  • Artist/Maker:

    Brown, Ron, born 1934 (art director)
    Abbott, David, born 1938 (copywriter)
    Abbott Mead Vickers BBDO (advertising agency)

  • Materials and Techniques:

    Colour offset lithograph on paper

  • Credit Line:

    Given by Abbott Mead Vickers BBDO. Reproduced courtesy of The Economist/Abbot Mead Vickers BBDO Ltd.

  • Museum number:

    E.2149-1997

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2F, shelf DR77, box BRITISH MUSEUM POSTERS

This is a poster advertising The Economist magazine. Through the minimum means of eight words and a number, the poster implied much about The Economist and its readership. The boldness and apparent anarchy of the statement seize the attention and provoke the viewer into a ‘double take’.

Physical description

Poster

Place of Origin

United Kingdom (printed)

Date

1988 (printed)

Artist/maker

Brown, Ron, born 1934 (art director)
Abbott, David, born 1938 (copywriter)
Abbott Mead Vickers BBDO (advertising agency)

Materials and Techniques

Colour offset lithograph on paper

Dimensions

Height: 380 mm, Width: 763 mm

Descriptive line

Abbott Mead Vickers, "I never read The Economist"

Materials

Printing ink

Techniques

Printing

Subjects depicted

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Categories

Periodicals; Prints; Posters

Collection

Prints, Drawings & Paintings Collection

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