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This Is Tomorrow

  • Object:


  • Place of origin:

    London (printed)

  • Date:

    1956 (printed)

  • Artist/Maker:

    Hamilton, Richard, born 1922 - died 2011 (artist)

  • Materials and Techniques:


  • Credit Line:

    Given by Prof. Theo Crosby. Reproduced courtesy of Richard Hamilton

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 67, box A

This poster is advertising the This Is Tomorrow . . . exhibition, which was shown at the Whitechapel Art Gallery in London in 1956. The exhibition was one of a series held by the Independent Group in the 1950s. Group members divided into sections, each producing its own poster. Richard Hamilton’s original collage, made specially for reproduction as a poster, has since become famous as an iconic image of 1950s culture.

Physical description

A poster advertising the 'this is tomorrow' exhibition held at the Whitechapel Art Gallery in 1956; the poster incorporates the iconic collage by Richard Hamilton entitled 'Just What Is It That Makes Today's Homes So Different, So Appealing?'

Place of Origin

London (printed)


1956 (printed)


Hamilton, Richard, born 1922 - died 2011 (artist)

Materials and Techniques



Height: 761 mm, Width: 512 mm

Descriptive line

Poster by Richard Hamilton, 'This Is Tomorrow' poster advertising the exhibition at the Whitechapel Art Gallery, screenprint, Great Britain, 1956

Bibliographic References (Citation, Note/Abstract, NAL no)

Massey, A (Ed.) Pioneers of Pop Newcastle: Hatton Gallery, 2017



Subjects depicted

Television; Collage; Earth; Consumerism; Movies; Interior view; Comics; Magazines


Prints; Interiors; Posters; Electrical appliances; Comics & Comic Strips; Household objects; Advertising; Gender and Sexuality


Prints, Drawings & Paintings Collection

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