Levi's
Poster
1996 (printed)
1996 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster for Levi's 535 jeans. The poster belongs to a series with the strapline 'Levi's modelled by original wearers'. The campaign was conceived to look like a magazine fashion shoot while using 'real' models to emphasise that Levi's denim has been adopted by generations of teenagers throughout American history, beginning in the 1850s. Josephine, a 79-year-old teacher from Aspen was selected for this image. At the same time the campaign was notable for challenging the traditional ageist attitude of fashion advertising.
Object details
| Categories | |
| Object type | |
| Title | Levi's (assigned by artist) |
| Materials and techniques | Colour offset lithograph on paper |
| Brief description | Poster for Levi jeans with photography by Nick Knight. UK,1996. |
| Physical description | Poster |
| Dimensions |
|
| Credit line | Given by Bartle Bogle Hegarty. Reproduced courtesy of Levi Strauss & Co. |
| Subject depicted | |
| Summary | This is a poster for Levi's 535 jeans. The poster belongs to a series with the strapline 'Levi's modelled by original wearers'. The campaign was conceived to look like a magazine fashion shoot while using 'real' models to emphasise that Levi's denim has been adopted by generations of teenagers throughout American history, beginning in the 1850s. Josephine, a 79-year-old teacher from Aspen was selected for this image. At the same time the campaign was notable for challenging the traditional ageist attitude of fashion advertising. |
| Collection | |
| Accession number | E.875-1997 |
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| Record created | February 19, 2003 |
| Record URL |
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