Study and love thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Design 1900 to Now, Room 76

Study and love

Poster
ca. 1975 (printed)
Artist/Maker
Place of origin

This is a poster that the Olivetti Corporation of Japan issued for the Valentine typewriter. In 1969 Ettore Sottsass designed the Valentine portable typewriter specifically for the youth market. The posters depicted the machine being used outdoors, such as on the beach, as well as in the privacy of the home. The Valentine was ‘invented for use any place except in the office . . . to keep amateur poets company on quiet Sundays in the country or to provide a highly coloured object on a table in a studio apartment. An anti-machine machine . . .’.


Object details

Categories
Object type
TitleStudy and love (assigned by artist)
Materials and techniques
Colour offset lithograph on paper
Brief description
Poster by Tadaaki Kanasashi advertising Olivetti entitled 'Study and love'. Japan, ca. 1975.
Physical description
Poster depicting a woman sleeping at a red typewriter with her fingers on the keys. A second figure is seated behind her, with a mountainous landscape in purple in the background.
Dimensions
  • Height: 725mm
  • Width: 517mm
Credit line
Given by Felix Gluck, Editor of Modern Publicity.
Subjects depicted
Summary
This is a poster that the Olivetti Corporation of Japan issued for the Valentine typewriter. In 1969 Ettore Sottsass designed the Valentine portable typewriter specifically for the youth market. The posters depicted the machine being used outdoors, such as on the beach, as well as in the privacy of the home. The Valentine was ‘invented for use any place except in the office . . . to keep amateur poets company on quiet Sundays in the country or to provide a highly coloured object on a table in a studio apartment. An anti-machine machine . . .’.
Collection
Accession number
E.1528-1979

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Record createdFebruary 17, 2003
Record URL
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