Olivetti Lexikon

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Artist/Maker	Pintori, Giovanni (artist)
Place of origin	Italy (printed)

This is a poster for the Olivetti Typewriter Company. From 1931 Olivetti had an advertising and development office that encouraged painters, graphic designers and architects to experiment in design. In the 1940s and 1950s the painter Giovanni Pintori designed some remarkable posters for the firm. Olivetti’s policy also involved commissioning modern architecture and publishing arts and social science publications. All these activities gave Olivetti worldwide recognition and prestige.

Object details

Categories	Prints Tools & Equipment Posters
Object type	Poster
Title	Olivetti Lexikon (assigned by artist)
Materials and techniques	Colour offset lithograph on paper Printing Ink Printing
Brief description	Poster by Giovanni Pintori issued by Olivetti Typewriters. Italy, 1953.
Physical description	Poster
Dimensions	Height: 693mm Width: 484mm
Credit line	Courtesy of Olivetti SpA
Subjects depicted	Advertisements Typewriters
Summary	This is a poster for the Olivetti Typewriter Company. From 1931 Olivetti had an advertising and development office that encouraged painters, graphic designers and architects to experiment in design. In the 1940s and 1950s the painter Giovanni Pintori designed some remarkable posters for the firm. Olivetti’s policy also involved commissioning modern architecture and publishing arts and social science publications. All these activities gave Olivetti worldwide recognition and prestige.
Bibliographic references	Crowley, David and Jane Pavitt, Cold War Modern: Design 1945-1970, London: V&A Publishing, 2008. Taken from Departmental Circulation Register 1965 Taken from Departmental Circulation Register 1965
Collection	Prints, Drawings & Paintings Collection
Accession number	CIRC.634-1965

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Record created	February 17, 2003
Record URL	https://collections.vam.ac.uk/item/O74508/olivetti-lexikon-poster-pintori-giovanni/

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