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Olivetti Lexikon
Pintori, Giovanni, born 1912 - Enlarge image
Olivetti Lexikon
- Object:
Poster
- Place of origin:
Italy (printed)
- Date:
1953 (printed)
- Artist/Maker:
Pintori, Giovanni, born 1912 (artist)
- Materials and Techniques:
Colour offset lithograph on paper
- Credit Line:
Courtesy of Olivetti SpA
- Museum number:
CIRC.634-1965
- Gallery location:
Prints & Drawings Study Room, level C, case Y, shelf 84, box C
This is a poster for the Olivetti Typewriter Company. From 1931 Olivetti had an advertising and development office that encouraged painters, graphic designers and architects to experiment in design. In the 1940s and 1950s the painter Giovanni Pintori designed some remarkable posters for the firm. Olivetti’s policy also involved commissioning modern architecture and publishing arts and social science publications. All these activities gave Olivetti worldwide recognition and prestige.

