Pause. Trink Coca-Cola

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Not currently on display at the V&A

Artist/Maker	Leupin, Herbert (artist)
Place of origin	Switzerland (printed)

This is a poster for the drinks manufacturer Coca-Cola. Herbert Leupin (1918-1999) executed a large number of poster commissions in the 1950s and 1960s. Humour was conveyed by his cartoonist style of drawing, often juxtaposed with an innovative use of typography and photomontage. The photomontage was generally composed of the company logo or packaging, thus keeping the message succinct.

Object details

Categories	Prints Drinking Posters SCRAN
Object type	Poster
Title	Pause. Trink Coca-Cola (assigned by artist)
Materials and techniques	Colour lithograph on paper Printing Ink Printing
Brief description	Poster by Herbert Leupin entitled 'Pause, Drink Coca-Cola'. Swiss, ca. 1954.
Physical description	Poster advertising Coca-Cola with illustrations of a music room containing a trumpet, music stand and a chair.
Dimensions	Height: 2085mm Width: 905mm
Credit line	Copyright Herbert Leupin
Subjects depicted	Advertisements Music Stands
Summary	This is a poster for the drinks manufacturer Coca-Cola. Herbert Leupin (1918-1999) executed a large number of poster commissions in the 1950s and 1960s. Humour was conveyed by his cartoonist style of drawing, often juxtaposed with an innovative use of typography and photomontage. The photomontage was generally composed of the company logo or packaging, thus keeping the message succinct.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.627-1981

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Record created	February 17, 2003
Record URL	https://collections.vam.ac.uk/item/O74462/pause-trink-coca-cola-poster-leupin-herbert/

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