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General joy

  • Object:

    Poster

  • Place of origin:

    UK (printed)

  • Date:

    1928 (printed)

  • Artist/Maker:

    Vera Willoughby, born 1870 - died 1939 (artist)

  • Materials and Techniques:

    Colour lithograph on paper

  • Credit Line:

    Given by the Underground Electric Railways Co. of London Ltd. Reproduced courtesy of the London Transport Museum

  • Museum number:

    E.940-1928

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2F, shelf DR77, box BRITISH MUSEUM POSTERS

  • Image unavailable

This poster was issued by the London General Omnibus Company. The Hungarian-born Vera Willoughby (died 1939) was a watercolour painter and illustrator, as well as a costume and poster designer. The design in this poster emphasises the joyous combination of speed, freedom and sunshine on a summer-day excursion on London’s open-topped double-decker buses. Willoughby’s work was inspired by 18th century decoration and influenced by Art Deco. But she was also a keen observer of the contemporary social scene and its fashions.

Physical description

A colour lithograph poster advertising the London General Omnibus Company. The poster depicts a stylised image of a red open-topped double-decker bus filled with people. At the top of the poster the words 'General Joy' are written. Behind the letter 'G' the sun is illustrated emanating thick rays of light through which flies a flock of swallows.

Place of Origin

UK (printed)

Date

1928 (printed)

Artist/maker

Vera Willoughby, born 1870 - died 1939 (artist)

Materials and Techniques

Colour lithograph on paper

Dimensions

Height: 1125 mm, Width: 632 mm

Descriptive line

Poster by Véra Willoughby, 'General Joy', advertising the London General Omnibus Company, colour lithograph, Great Britain, 1928

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1928. London: HMSO, 1929
The full text of the entry is as follows:

'WILLOUGHBY, Véra.

General Joy. Poster advertising the London General Omnibus
Company.
Colour lithograph. Size of sheet (39 7/8 x 24 7/8). E.940-1928.
Given by the Underground Electric Railways Co. of London, Ltd.'

Materials

Paper

Techniques

Colour lithograph

Subjects depicted

Sun; Advertisements; Swallows; Double-deck buses

Categories

Prints; Entertainment & Leisure; Transport; Posters

Collection code

PDP

Qr_O74423
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