My Goodness My Guinness
Poster
ca. 1939 (printed)
ca. 1939 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising Guinness. John Gilroy (1898-1985) invented many memorable Guinness characters. Perhaps the most popular were those in his zoo keeper series (from 1935), which he created after a visit to Bertram Mills’s Circus. He depicted himself as the zoo keeper. These humorous posters were successful ‘reminder’ advertising, that ‘Guinness is good for you’. They continued into the 1950s.
Object details
| Categories | |
| Object type | |
| Title | My Goodness My Guinness (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | 'My Goodness My Guinness' [pelican design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. Designed by John Gilroy. Great Britain. ca.1939. |
| Physical description | 'My Goodness My Guinness' [pelican design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. |
| Dimensions |
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| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Subjects depicted | |
| Summary | This is a poster advertising Guinness. John Gilroy (1898-1985) invented many memorable Guinness characters. Perhaps the most popular were those in his zoo keeper series (from 1935), which he created after a visit to Bertram Mills’s Circus. He depicted himself as the zoo keeper. These humorous posters were successful ‘reminder’ advertising, that ‘Guinness is good for you’. They continued into the 1950s. |
| Bibliographic reference | Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1 |
| Other number | 16/A7 - V&A microfiche |
| Collection | |
| Accession number | E.132-1973 |
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| Record created | February 14, 2003 |
| Record URL |
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