Not currently on display at the V&A

Café Martin

Poster
1924 (made)
Artist/Maker
Place of origin

This is a poster for a brand of coffee. From 1903 Leonetto Cappiello began creating fantastical figures or animals in his posters. These then became associated with the product and thus became a form of brand character. His use of dynamic figures leaping or dancing out of their plain backgrounds towards the spectator made his designs highly successful. Some were repeated for more than 20 years.


Object details

Categories
Object type
Titles
  • Café Martin (assigned by artist)
  • Macaroni Vermicelle, Ferrand & Renaud (published title)
Materials and techniques
colour lithography
Brief description
Leonetto Cappiello, Café Martin, 1924. France.
Physical description
Poster
Dimensions
  • Height: 1976mm
  • Width: 1284mm
Credit line
Given by the artist
Subjects depicted
Summary
This is a poster for a brand of coffee. From 1903 Leonetto Cappiello began creating fantastical figures or animals in his posters. These then became associated with the product and thus became a form of brand character. His use of dynamic figures leaping or dancing out of their plain backgrounds towards the spectator made his designs highly successful. Some were repeated for more than 20 years.
Bibliographic reference
Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1926, London: Board of Education, 1927.
Collection
Accession number
E.15-1926

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Record createdFebruary 13, 2003
Record URL
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