Victor Bicycles
Poster
1896 (printed)
1896 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster for an American bicycle manufacturer. Following the example of publishers, some commercial manufacturers began to commission posters. After the introduction of the safety bicycle in the late 1880s, bicycle manufacturers advertised extensively and caused a cycling craze. They accounted for 10 per cent of all national advertising. The firms commissioned many leading artists, such as Edward Penfield (1866-1925), Maxfield Parrish (1870-1966) and Will H. Bradley (1868-1962), to make them.
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Object details
| Categories | |
| Object type | |
| Title | Victor Bicycles (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | Poster by Will H. Bradley advertising Victor Bicycles. USA, 1896. |
| Physical description | Poster |
| Dimensions |
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| Style | |
| Gallery label | Poster: Victor Bicycles
1896
American graphic designers of the 1890s were greatly influenced by European poster design. Commercial manufacturers commissioned posters for billboards and locations such as streetcars. Graphic advertising quickly became an industry. This poster by Will H. Bradley, one of the leading designers of the time, is a striking example of American Art Nouveau.
USA; Boston; designed by Will H. Bradley; printed by Forbes & Co.
Colour lithograph on paper
Museum no. E.414-1921
Gift of Mrs J. T. Clarke |
| Credit line | Given by Mrs J.T. Clarke |
| Subject depicted | |
| Summary | This is a poster for an American bicycle manufacturer. Following the example of publishers, some commercial manufacturers began to commission posters. After the introduction of the safety bicycle in the late 1880s, bicycle manufacturers advertised extensively and caused a cycling craze. They accounted for 10 per cent of all national advertising. The firms commissioned many leading artists, such as Edward Penfield (1866-1925), Maxfield Parrish (1870-1966) and Will H. Bradley (1868-1962), to make them. |
| Bibliographic reference | Greenhalgh, Paul (Ed.), Art Nouveau: 1890-1914 . London: V&A Publications, 2000
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| Collection | |
| Accession number | E.414-1921 |
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| Record created | February 13, 2003 |
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