Bovril. "Alas! my poor Brother"
Poster
ca. 1905 (printed)
ca. 1905 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster for Bovril beef extract. The advertising agent S. H. Benson, whose first account was that of Bovril, successfully established it as a household name. First conceived in 1896, ‘Alas! My Poor Brother’ had enduring popularity. It won second prize in a Bovril competition for the most popular poster in 1923. It was bought from the Avenue Press, and is an example of a speculative design bought from these printers. The image was then used in posters, colour throwaways, press advertisements and plaster models for shop window display.
Object details
| Categories | |
| Object type | |
| Title | Bovril. "Alas! my poor Brother" (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | "Alas! My poor Brother", poster by W.H. Caffyn advertising Bovril. Great Britain, 1905. |
| Physical description | Poster for Bovril beef extract, with an illustration of a bull and the caption "Alas! My poor Brother". |
| Dimensions |
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| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Subject depicted | |
| Summary | This is a poster for Bovril beef extract. The advertising agent S. H. Benson, whose first account was that of Bovril, successfully established it as a household name. First conceived in 1896, ‘Alas! My Poor Brother’ had enduring popularity. It won second prize in a Bovril competition for the most popular poster in 1923. It was bought from the Avenue Press, and is an example of a speculative design bought from these printers. The image was then used in posters, colour throwaways, press advertisements and plaster models for shop window display. |
| Collection | |
| Accession number | E.147-1973 |
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| Record created | February 13, 2003 |
| Record URL |
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