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Skegness is SO bracing

  • Object:

    Poster

  • Place of origin:

    Great Britain (printed)
    Great Britain (issued)

  • Date:

    ca. 1925 (printed)
    1908 (designed)

  • Artist/Maker:

    Hassall, John, born 1868 - died 1948 (artist)
    London and North Eastern Railway (issuer)

  • Materials and Techniques:

    Colour lithograph print on paper

  • Credit Line:

    Given by the artist. Reproduced courtesy of Skegness Town Council

  • Museum number:

    E.1326-1931

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2F, shelf DR77, box BRITISH MUSEUM POSTERS

This poster was first issued by the Great Northern Railway in 1908. It was then reissued by London and North Eastern Railway (LNER) about 1925. John Hassall (1868-1948) was a contemporary of Dudley Hardy (1867-1922) and produced many posters for the clients of the printers David Allen & Sons. His greatest strength was his humour, which made his images highly popular both then and now. The image of the fisherman, first issued by the Great Northern Railway in 1908, and from 1925 repeatedly used by the LNER, still promotes the Lincolnshire town of Skegness today.

Physical description

'Skegness Is SO Bracing'. Colour lithograph poster showing a picture of a fisherman wearing a black hat, blue jumper, white breeches, and thigh-length Wellingtons. He is smoking a pipe and skipping along a beach with small puddles of sea-water and a starfish on it. The pier can be seen in the distance. The text of ‘SKEGNESS’ is above the image and ‘SO BRACING’ runs below.
Signed 'Hassall' in the lower-right corner of the image.

Place of Origin

Great Britain (printed)
Great Britain (issued)

Date

ca. 1925 (printed)
1908 (designed)

Artist/maker

Hassall, John, born 1868 - died 1948 (artist)
London and North Eastern Railway (issuer)

Materials and Techniques

Colour lithograph print on paper

Marks and inscriptions

'SKEGNESS IS SO BRACING'
Text of design, running above and below image.

'Hassall'
Signed in the lower-right corner of the image.

'Illustrated Guide from Secretary Advancement Association, / Skegness or any L.N.E.R. Enquiry Office'
Below text of design.

'Published by the London & North Eastern Railway.'
Bottom-left corner of sheet.

Dimensions

Height: 101.6 cm, Width: 63.5 cm

Descriptive line

'Skegness Is SO Bracing'. Colour lithograph poster showing a picture of a fisherman skipping along a beach. Originally designed by John Hassall in 1908 for the Great Northern Railway. Issued by the London and North Eastern Railway. Great Britain. ca.1925.

Bibliographic References (Citation, Note/Abstract, NAL no)

Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Materials

Printing ink

Techniques

Colour lithography

Subjects depicted

Scarf; Fisherman; Piers (marine landings); Pipe; Seaside resorts

Categories

Entertainment & Leisure; Prints; Advertising; Posters

Collection

Prints, Drawings & Paintings Collection

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