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Poster - Cirio


  • Object:


  • Place of origin:

    Italy (printed)

  • Date:

    1923 (printed)

  • Artist/Maker:

    Cappiello, Leonetto, born 1875 - died 1942 (artist)

  • Materials and Techniques:

    Colour lithograph on paper

  • Credit Line:

    Given by Ogilvy Benson & Mather Ltd.

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, room 514, case PR, shelf 193, box L

This is a poster for Cirio food products. Branding represents the first phase of advertising. Many early examples can be found before 1800, mostly in the form of the name of the producer or retailer. In this later example, the manufacturer wished the name Cirio to be associated with the good quality of a range of tinned and preserved fruits and vegetables. The range was distributed in the home market and abroad. Manufacturers have produced numerous brand names in order to target different markets since the 19th century.

Physical description


Place of Origin

Italy (printed)


1923 (printed)


Cappiello, Leonetto, born 1875 - died 1942 (artist)

Materials and Techniques

Colour lithograph on paper


Height: 1410 mm, Width: 1010 mm

Descriptive line

Poster by Leonetto Cappiello advertising Cirio products, from an exhibition of the artist's work at the Devambez Atelier, Paris. Italian, 1923.


Printing ink



Subjects depicted



Prints; Labels & packaging; Eating; Posters


Prints, Drawings & Paintings Collection

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