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Poster - Your Britain. Fight For It Now
  • Your Britain. Fight For It Now
    Games, Abram, born 1914 - died 1996
  • Enlarge image

Your Britain. Fight For It Now

  • Object:


  • Place of origin:

    United Kingdom (designed and printed)

  • Date:

    1942 (designed and printed)

  • Artist/Maker:

    Games, Abram, born 1914 - died 1996 (designer)

  • Materials and Techniques:

    Colour lithograph

  • Credit Line:

    Purchased through the Julie and Robert Breckman Print Fund

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 66, box C

Physical description

Poster depicting a ruined building and a child with rickets, being replaced by a Modernist vision of the future in the shape of the Finsbury Park Health Centre.

Place of Origin

United Kingdom (designed and printed)


1942 (designed and printed)


Games, Abram, born 1914 - died 1996 (designer)

Materials and Techniques

Colour lithograph

Marks and inscriptions

Abram Games 1942
Signed in pencil at top right-hand corner


Height: 50.5 cm, Width: 74.5 cm

Object history note

Games was appointed ‘Official War Poster Artist’ in 1942 and remains the only person to have ever received this title. He designed around 100 posters for the army, as well as maps and insignias between 1940 and 1945. His work was almost entirely praised until the production of this series. Churchill demanded it be removed from the 'Poster Design in Wartime Britain' exhibition at Harrods in 1943, feeling the bombed building and sickly child made Britain look defeated. The vision of the future comes in the shape of the Modernist Finsbury Health Centre which interestingly, already existed pre-war. It was unveiled in 1938 by Russian-British architect, Berthold Lubetkin.

Descriptive line

Poster by Abram Games entitled 'Your Britain - Fight for It Now'. Great Britain, 1942.






Posters; Interiors; Household objects; Shekou; Values of Design; Design Society


Prints, Drawings & Paintings Collection

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