Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case Y, Shelf 66, Box C

Your Britain. Fight For It Now

Poster
1942 (designed and printed)
Artist/Maker
Place Of Origin

Poster depicting a ruined building and a child with rickets, being replaced by a Modernist vision of the future in the shape of the Finsbury Park Health Centre.


object details
Categories
Object Type
Materials and Techniques
Colour lithograph
Brief Description
Poster by Abram Games entitled 'Your Britain - Fight for It Now'. Great Britain, 1942.
Physical Description
Poster depicting a ruined building and a child with rickets, being replaced by a Modernist vision of the future in the shape of the Finsbury Park Health Centre.
Dimensions
  • Height: 50.5cm
  • Width: 74.5cm
Marks and Inscriptions
Abram Games 1942 (Signed in pencil at top right-hand corner)
Credit line
Purchased through the Julie and Robert Breckman Print Fund
Object history
Games was appointed ‘Official War Poster Artist’ in 1942 and remains the only person to have ever received this title. He designed around 100 posters for the army, as well as maps and insignias between 1940 and 1945. His work was almost entirely praised until the production of this series. Churchill demanded it be removed from the 'Poster Design in Wartime Britain' exhibition at Harrods in 1943, feeling the bombed building and sickly child made Britain look defeated. The vision of the future comes in the shape of the Modernist Finsbury Health Centre which interestingly, already existed pre-war. It was unveiled in 1938 by Russian-British architect, Berthold Lubetkin.



Collection
Accession Number
E.295-2006

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record createdJune 30, 2009
Record URL