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Carrier bag - I shop therefore I am

I shop therefore I am

  • Object:

    Carrier bag

  • Place of origin:

    Spain (made)

  • Date:

    ca. 1993 (printed)

  • Artist/Maker:

    Kruger, Barbara, born 1945 (artist)
    Vinçon Department Store (publisher)

  • Materials and Techniques:

    Offset half-tone line block, printed in red, grey and black

  • Museum number:


  • Gallery location:

    20th Century, Room 76, case 23

This carrier bag was produced for the Spanish department store Vinçon. Kruger's ideas have often appeared in non-art contexts, and the image on the bag has also been used as a postcard and on T-shirts. The image is a reproduction of Kruger's 1987 photo-collage Untitled (I shop therefore I am) - a radical take on the famous proposition 'I think therefore I am' made by the 17th-century French philosopher Descartes. This is one in a series of works in which Kruger has addressed the topic of money and consumer culture.

Physical description

Red carrier bag with name of department store printed black overphotographic montage of a hand (printed in grey) holding a card with the slogan 'I shop therefore I am' in white letters on red ground.

Place of Origin

Spain (made)


ca. 1993 (printed)


Kruger, Barbara, born 1945 (artist)
Vinçon Department Store (publisher)

Materials and Techniques

Offset half-tone line block, printed in red, grey and black

Marks and inscriptions

Lettered 'Ind. Bolsera (93) 574 18 00 made in Spain 4'


Height: 48.3 cm bag only, Height: 58.6 cm with handles, Width: 44.6 cm, Depth: 16 cm

Descriptive line

Print after Barbara Kruger, 'I shop therefore I am', carrier bag for the Vinçon department store, Barcelona. ca. 1993

Bibliographic References (Citation, Note/Abstract, NAL no)

Timmers, Margaret (Ed). Impressions of the Twentieth Century: Fine Art Prints from the V&A's Collection. London, V&A Publications, 2001.
Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1995




Half-tone; Line block

Subjects depicted

Feminism; Consumerism; Parody; Cartesian philosophy; Hands


Shopping; Prints

Production Type

Mass produced


Prints, Drawings & Paintings Collection

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