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Bubbles

  • Object:

    Print

  • Place of origin:

    United Kingdom (printed)

  • Date:

    ca. 1888 or 1889 (made)

  • Artist/Maker:

    John Everett Millais, born 1829 - died 1896 (artist)
    A. & F. Pears Ltd. (publisher)

  • Materials and Techniques:

    Chromolithograph on paper

  • Museum number:

    E.3094-1921

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2C, shelf DR112, box SS33

This is a presentation plate of a reproduction of a painting of his grandson by Sir John Everett Millais (1829–1896). Thomas J. Barratt (1842-1914) of A. & F. Pears bought the painting by Millais in 1886. He then reproduced it as a print, which became known as ‘Bubbles’. Barratt devised a series of expensive and original publicity schemes for Pears, the most famous of which was the adaptation of this painting as an advertisement for Pears Soap, with the addition of a bar of Pears Soap in the lower right corner. He also promoted art through the pages of Pears Annual (published 1890-1921, and price six pence until 1915). Presentation plates such as this one were given away as a separate package with the Pears Annual. 'Artistic’ advertising such as this appeared in the UK in the 1880s initially characterised by the use of reproductions of works of art. T. J. Barratt was particularly keen to use the work of Royal Academicians, in order to add kudos and respectability to his product and so target middle-income customers.

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Physical description

Chromolithographed presentation print after the painting 'A Child's World' by Sir John Everett Millais, featuring a child playing with bubbles.

Place of Origin

United Kingdom (printed)

Date

ca. 1888 or 1889 (made)

Artist/maker

John Everett Millais, born 1829 - died 1896 (artist)
A. & F. Pears Ltd. (publisher)

Materials and Techniques

Chromolithograph on paper

Marks and inscriptions

'BUBBLES' / From the Original Painting by the late SIR JOHN E. MILLAIS, President of the Royal Academy in the possession of the proprietors of PEARS' SOAP / This picture is supplied FRAMED and Carriage Paid for 11/- For full information see Pears' [... cut off]
Margin below image

JM 1886
Artist monogram and date lower right corner

Copyright
below image left hand side

Printed in London
below image right hand side

Dimensions

Height: 711 mm image size, Width: 486 mm image size, Height: 759 mm trimmed at top, Width: 521 mm

Object history note

The original painting was entitled 'A Child's World' and the model was Sir John Everett Millais' grandson.

(Information from Terry Parker, a collector/dealer and expert on Pears advertising, via Archivist at Unilever). "'Bubbles' was exhibited at Tooth & Sons Gallery, 5 and 6 Haymarket, London, Spring 1886 no. 118. Sir Ingram, head of the Illustrated London News bought it from there to reproduce as one of four presentation plates given away with the Illustrated London News, Christmas 1886.

Thomas Barrat saw the painting in his office and immediately decided to buy it. Ingram agreed as long as they could still reproduce it in ILN Christmas edition 1886, which obviously pre-dates A&F Pears presentation prints given away with the 1897 Annual. (The ILN version is smaller I believe and inferior print quality). Terry has come across one earlier A&F print which may have been a trial run, dated 1894. All of these were without the soap bar. The image was so successful that it was later used in dozens of different formats from postcards and showcards to billboard posters, with the addition of the bar of soap and A&F Pear logo."

Descriptive line

Chromolithograph after painting 'A Child's World' by Sir John Everett Millais, renamed 'Bubbles', A.& F. Pears Ltd.; ca. 1888 or 1889

Subjects depicted

Child

Categories

Prints; Children & Childhood; Dolls & Toys; Advertising

Collection

Prints, Drawings & Paintings Collection

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