Cut it out or cut it down

Poster
1962-63 (issued)
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Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.


object details
Categories
Object Type
Materials and Techniques
Colour offset lithograph
Brief Description
'Cut it out or cut it down'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and issued by the Ministry of Health, Great Britain, 1962-3.
Physical Description
Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.
Dimensions
  • Height: 38.1cm
  • Width: 24.8cm
Marks and Inscriptions
  • 'Reginald Mount' (Signed)
  • 'CUT IT OUT / OR CUT IT DOWN' (Lettered in red below the image.)
  • 'CIGARETTES HARM YOUR HEALTH' (Lettered below in black.)
Credit line
Given by the Central Office of Information
Subjects depicted
Associated Objects
Bibliographic References
  • Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other Number
27/F7 - V&A microfiche
Collection
Accession Number
E.372-1964

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record createdJune 30, 2009
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