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Cut it out or cut it down

  • Object:

    Poster

  • Place of origin:

    Great Britain (issued)

  • Date:

    1962-63 (issued)

  • Artist/Maker:

    Mount, (Edward) Reginald, born 1906 - died 1979 (artist)
    Ministry of Health (issuer)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Given by the Central Office of Information

  • Museum number:

    E.372-1964

  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 42, box A

Physical description

Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.

Place of Origin

Great Britain (issued)

Date

1962-63 (issued)

Artist/maker

Mount, (Edward) Reginald, born 1906 - died 1979 (artist)
Ministry of Health (issuer)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

'Reginald Mount'
Signed

'CUT IT OUT / OR CUT IT DOWN'
Lettered in red below the image.

'CIGARETTES HARM YOUR HEALTH'
Lettered below in black.

Dimensions

Height: 38.1 cm, Width: 24.8 cm

Descriptive line

'Cut it out or cut it down'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and issued by the Ministry of Health, Great Britain, 1962-3.

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Techniques

Colour offset lithography

Subjects depicted

Public health; Smoking; Cigarettes; Campaigns; Man; Disease

Categories

Prints; Posters

Collection

Prints, Drawings & Paintings Collection

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