Cut it out or cut it down

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Artist/Maker	Ministry of Health (issuer) Mount, (Edward) Reginald (artist)
Place of origin	Great Britain (issued)

Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.

Object details

Categories	Prints Posters
Object type	Poster
Title	Cut it out or cut it down
Materials and techniques	Colour offset lithograph Colour Offset Lithography
Brief description	'Cut it out or cut it down'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and issued by the Ministry of Health, Great Britain, 1962-3.
Physical description	Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.
Dimensions	Height: 38.1cm Width: 24.8cm Taken from 'Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964' published by HMSO 1965
Marks and inscriptions	'Reginald Mount' (Signed) 'CUT IT OUT / OR CUT IT DOWN' (Lettered in red below the image.) 'CIGARETTES HARM YOUR HEALTH' (Lettered below in black.)
Credit line	Given by the Central Office of Information
Associated objects	E.371-1964 (Set) E.373-1964 (Set)
Bibliographic references	Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965 Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number	27/F7 - V&A microfiche
Collection	Prints, Drawings & Paintings Collection
Accession number	E.372-1964

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Record created	June 30, 2009
Record URL	https://collections.vam.ac.uk/item/O697368/cut-it-out-or-cut-poster-mount-edward-reginald/

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