BETA

Cut it out or cut it down

Poster
1962-63 (issued)
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Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Ministry of Health (issuer)
Mount, (Edward) Reginald (artist)
Place Of Origin
Great Britain (issued)

Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.


object details
Categories
Prints
Posters
Object Type
Poster
Materials and Techniques
Colour offset lithograph
Colour Offset Lithography
Brief Description
'Cut it out or cut it down'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and issued by the Ministry of Health, Great Britain, 1962-3.
Physical Description
Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.
Dimensions
  • Height: 38.1cm
  • Width: 24.8cm
Marks and Inscriptions
  • 'Reginald Mount' (Signed)
  • 'CUT IT OUT / OR CUT IT DOWN' (Lettered in red below the image.)
  • 'CIGARETTES HARM YOUR HEALTH' (Lettered below in black.)
Credit line
Given by the Central Office of Information
Subjects depicted
Public Health
Disease
Campaigns
Cigarettes
Man
Smoking
Associated Objects
Bibliographic References
  • Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other Number
27/F7 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession Number
E.372-1964

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record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O697368/cut-it-out-or-cut-poster-mount-edward-reginald/