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Cut it out or cut it down

  • Object:

    Poster

  • Place of origin:

    Great Britain, UK (issued)

  • Date:

    1962-63 (issued)

  • Artist/Maker:

    (Edward) Reginald Mount, born 1906 - died 1979 (artist)
    Ministry of Health (issuer)

  • Materials and Techniques:

    Colour offset lithograph

  • Credit Line:

    Given by the Central Office of Information

  • Museum number:

    E.372-1964

  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2A, shelf SH11, box GG42A

  • Image unavailable

Physical description

Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.

Place of Origin

Great Britain, UK (issued)

Date

1962-63 (issued)

Artist/maker

(Edward) Reginald Mount, born 1906 - died 1979 (artist)
Ministry of Health (issuer)

Materials and Techniques

Colour offset lithograph

Marks and inscriptions

'Reginald Mount'
'CUT IT OUT / OR CUT IT DOWN'
'CIGARETTES HARM YOUR HEALTH'

Dimensions

Height: 38.1 cm, Width: 24.8 cm

Descriptive line

'Cut it out or cut it down'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and issued by the Ministry of Health, Great Britain, 1962-3.

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965
Full text of entry is as follows:

MOUNT, (Edward) Reginald (born 1906)

Anti-smoking campaign posters (3) issued by the Ministry of Health, 1962-3.
Each signedReginald Mount
Colour process engravings. E.371-373 – 1964
Given by the Central Office of Information

Cut it out or cut it down. Cigarettes harm your health E.372-1964
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
The full text of the entry is as follows:

'MOUNT, (Edward) Reginald (1906-1979)
[...]
Anti-smoking posters (3) issued by the Ministry of Health. 1962-3 Each S COL
E.371-373-1964

Cancer: Cigarettes cause lung cancer. 34.9 x 23.5 cm
E.371-1964 fiche 27/F6

Cut it out or cut it down: Cigarettes harm your health. 38.1 x 24.8 cm
E.372-1964 fiche 27/F7

Yes I smoke! But then I'm just another sheep … What about you? 36.8 x 24.1 cm
E.373-1964 fiche 27/F8'

Techniques

Colour offset lithography

Subjects depicted

Man; Smoking; Cigarettes; Public health; Disease; Campaigns

Categories

Prints; Posters

Collection code

PDP

Qr_O697368
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