Cut it out or cut it down
- Object:
Poster
- Place of origin:
Great Britain, Uk (issued)
- Date:
1962-63 (issued)
- Artist/Maker:
(Edward) Reginald Mount, born 1906 - died 1979 (artist)
Ministry of Health (issuer) - Materials and Techniques:
Colour offset lithograph
- Credit Line:
Given by the Central Office of Information
- Museum number:
E.372-1964
- Gallery location:
Prints & Drawings Study Room, level C, case GG, shelf 42, box A
Physical description
Colour offset lithograph anti-smoking poster, showing a cartoon man smoking a cigarette and coughing. Lettered in red and black with the message 'Cut it out or cut it down. Cigarettes harm you health'. All against a white ground. Signed 'Reginald Mount'.
Place of Origin
Great Britain, Uk (issued)
Date
1962-63 (issued)
Artist/maker
(Edward) Reginald Mount, born 1906 - died 1979 (artist)
Ministry of Health (issuer)
Materials and Techniques
Colour offset lithograph
Marks and inscriptions
'Reginald Mount'
'CUT IT OUT / OR CUT IT DOWN'
'CIGARETTES HARM YOUR HEALTH'
Dimensions
Height: 38.1 cm, Width: 24.8 cm
Descriptive line
'Cut it out or cut it down'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and issued by the Ministry of Health, Great Britain, 1962-3.
Bibliographic References (Citation, Note/Abstract, NAL no)
Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965
Full text of entry is as follows:
MOUNT, (Edward) Reginald (born 1906)
Anti-smoking campaign posters (3) issued by the Ministry of Health, 1962-3.
Each signedReginald Mount
Colour process engravings. E.371-373 – 1964
Given by the Central Office of Information
Cut it out or cut it down. Cigarettes harm your health E.372-1964
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
The full text of the entry is as follows:
'MOUNT, (Edward) Reginald (1906-1979)
[...]
Anti-smoking posters (3) issued by the Ministry of Health. 1962-3 Each S COL
E.371-373-1964
Cancer: Cigarettes cause lung cancer. 34.9 x 23.5 cm
E.371-1964 fiche 27/F6
Cut it out or cut it down: Cigarettes harm your health. 38.1 x 24.8 cm
E.372-1964 fiche 27/F7
Yes I smoke! But then I'm just another sheep … What about you? 36.8 x 24.1 cm
E.373-1964 fiche 27/F8'
Techniques
Colour offset lithography
Subjects depicted
Man; Smoking; Cigarettes; Public health; Disease; Campaigns
Categories
Prints; Posters
Collection code
PDP
