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Trade card

  • Place of origin:

    London (probably, printed)

  • Date:

    ca.1761 (printed)

  • Artist/Maker:


  • Materials and Techniques:

    Engraving and etching on paper

  • Credit Line:

    Given by Mr Aubrey J. Toppin, CVO

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case MB2B, shelf SH64, box GG66

Physical description

The trade card is illustrated with an interior view of the premises of Dorothy Mercer. A young couple on the right examine a print; to the left a man seated in a chair examines a print with an eye glass, and behind him stands another man. On the right a young boy enters the scene holding a portfolio and roll of paper. At the centre of the scene is a woman, presumably Dorothy Mercier, pointing to a wall on which pictures are displayed. The illustration is framed by an ornamental Rococo border.

Place of Origin

London (probably, printed)


ca.1761 (printed)



Materials and Techniques

Engraving and etching on paper

Marks and inscriptions

'Dorothy Mercier, Printseller and Stationer at the Golden Ball, in Windmill Street, facing Silver Street, Golden Square, London.'
Lettered at header of advertisement

'Sells all sorts of Italian, French, and Flemish Prints. / Buys & Sells all manner of Old Prints. / Likewise Frames Prints in the Neatest and Genteelest Taste / Where may be had all Sorts of Papers for Drawing &c. / The best Black Lead Pencils, Black, Red & White Chalk. / Variety of Water Colours, and Camels Hair Pencils. / The best Dutch Sealing Wax. / Sells Flower Pieces in Water Colours, Painted by her self from the Life. / And Fanns for Ladies in a New & Elegant Manner. / Also all sorts of Shop Books, Finest Writing Paper Both Gilt & Plain in all sizes. / English, Dutch, & French Drawing Paper, abortive Vellum for Drawing, / Writing Vellum, the Silk Paper for Drawing, with Different Sizes of / Message Paper, & Message Cards, Fine Black Brown & Blue Indian Ink.


Height: 25.4 cm, Width: 14.9 cm

Object history note

Heal states that although the costumes are those of 1750-60, another impression in the Banks Collection in the British Museum is dated 1781. The chart on the wall advertising styles of wigs simulated Hogarth's 'Five Orders of Periwigs', published 1761. Dorothy Mercier was a miniaturist and flower painter, who exhibited at the Society of Artists in 1761.

Descriptive line

Trade card of Dorothy Mercier, Printseller and Stationer Stationer at the Golden Ball, Windmill Street, London. Engraving and etching, illustrated with an interior view of the premises, ca.1761.

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1967 . London: HMSO, 1968.




Engraving; Etching

Subjects depicted

Scrollwork; Shop; Shellwork; Prints; Woman; Boy; Pictures; Men; Lion


Prints; Trade cards; Advertising; Shopping; Black History; Ephemera


Prints, Drawings & Paintings Collection

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