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"it."

Typography
1994 (designed)
Artist/Maker
Antoni & Alison (designed)
Place of origin
London (designed)

A sheet of white paper which acts as a support for a collage of pieces of paper on which are printed samples of typography. The letters 'it' are hand-coloured in black felt tip pen.


Object details

Category
Typography
Object type
Typography
Title"it." (assigned by artist)
Materials and techniques
collage, printing and hand-colouring in felt tip pen on paper
Printing
Paper
Paper
Felt Tip Pen
Printing
Collage
Hand-Colouring
Brief description
Typography
Physical description
A sheet of white paper which acts as a support for a collage of pieces of paper on which are printed samples of typography. The letters 'it' are hand-coloured in black felt tip pen.
Dimensions
  • Height: 25.9cm
  • Width: 27cm
Marks and inscriptions
  • 'ULTRA NEW / MOVED ON / BEYOND FANTASTIC' (Decoration; front; typography; ink)
  • 'Solid .' (Textual information; The inscription is written upside down on the bottom front.; handwriting; pencil)
  • 'ANTONI*ALISON' (Designers and retailer's signature; top right front, down the side; printing; ink)
  • '6.' (Unknown; top left corner; handwriting; ball point pen)
Object history
'IT' was designed in September 1994 for Spring/ Summer '95. This collection focuses on slogans and was designed during a traumatic period of the duo's career, the loss of a close friend through AIDS caused them great distress. The 'feel-good' factor behind the 'IT' collection, was based on slogans broadcasting positive happy messages. This collection coincided with the reappearance of the term the 'It Girl' in the mid '90s. Antoni & Alison (A&A) see themselves as having played an important role in the bold, positive feeling that the 'It Girl' represents. During this period A&A moved away from the labour intensive screen printing to the use of transfer printing. This collection of material includes a scribbled design on a napkin, the collection plan, notebook and notes, collages of slogans, a transfer and sample on jersey.
Production
There is a note on a scrap of notepaper stating 'designed Sept '94 for S/S '95'. This collection was therefore designed in Autumn 1994 for the Spring/Summer of the following year.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.657-1997

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Record createdSeptember 27, 2002
Record URL
https://collections.vam.ac.uk/item/O68065/it-typography-antoni--alison/
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