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The "No Bra" Brassiere

  • Object:

    Bra

  • Place of origin:

    United States of America (made)

  • Date:

    1965 (made)

  • Artist/Maker:

    Gernreich, Rudi, born 1922 - died 1985 (designer)
    Exquisite Form (manufacturer)

  • Museum number:

    T.35:4-1999

  • Gallery location:

    In Storage

Place of Origin

United States of America (made)

Date

1965 (made)

Artist/maker

Gernreich, Rudi, born 1922 - died 1985 (designer)
Exquisite Form (manufacturer)

Labels and date

Invisible underwear

The youth culture that revolutionised fashion in the 1960s introduced a new ideal body shape: tall, skinny, naturally firm and long limbed. Clothes were correspondingly revealing and required minimal, smooth-fitting underwear.

Rudi Gernreich's 'No-bra' bra is made from sheer nylon net. The associated advertisements claim that the bra, 'supports yet gives you the natural nude look of a firm, young, bra-less bosom'.

Bra, 'No-bra'
Rudi Gernreich (1922-85) for Exquisite Form
USA, 1965
Nylon
V&A: T.35:1-1999 [16/04/2016-12/03/2017]
In the 1960s, it became fashionable to have an adolescent, skinny body. Stockings and suspenders gave way to tights, and girdles to Lycra panties, while the truly fashionable figure required no support at all. Advertisements for the No-Bra Bra boasted that it 'supports yet gives you the natural nude look of a fim, young, bra-less bosom'. The bra was a success, and prompted a wave of imitations.

'No-bra' bra
Rudi Gernreich (1922-85) for Exquisite Form
USA, 1965
Nylon
V&A: T.35:1-1999 [2013-2015]

Production Type

Mass produced

Collection

Textiles and Fashion Collection

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