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Bra - The "No Bra" Brassiere
  • The "No Bra" Brassiere
    Gernreich, Rudi, born 1922 - died 1985
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The "No Bra" Brassiere

  • Object:

    Bra

  • Place of origin:

    USA (made)

  • Date:

    1965 (made)

  • Artist/Maker:

    Gernreich, Rudi, born 1922 - died 1985 (designer)
    Exquisite Form (manufacturer)

  • Materials and Techniques:

    [Label] printed paper
    [Label] Printed paper

  • Museum number:

    T.35:4-1999

  • Gallery location:

    In Storage

  • Image in copyright

Physical description

[Label] Label of washing instructions for the "no bra" bra, brown ink printed on beige paper
[Label] Card label describing the merits of the "no bra" bra, brown ink on beige paper
[packet (container)] A flat wallet with a clear plastic front and quilted beige plastic back folding over to fasten with a snap. Packaging for the "no bra" bra (T.35:1-1999)
[Bra] Bra made of elastic and translucent nylon, back fastening with adjustable straps.

Place of Origin

USA (made)

Date

1965 (made)

Artist/maker

Gernreich, Rudi, born 1922 - died 1985 (designer)
Exquisite Form (manufacturer)

Materials and Techniques

[Label] printed paper
[Label] Printed paper

Marks and inscriptions

[Label] WASHING INSTRUCTIONS / FOR YOUR NEW / "NO BRA" BRASSIERE/ * Hand Wash As You Would Your Fine Hosiery / * Dry Away From Heat or Sunlight / (It will dry in a Jiffy) / * Do Not Use Bleach / * Do Not Use Dryer / * Do Not Machine Wash / * Do Not Iron Your New "No Bra" Brassiere
[Label] designed / exclusively / for Exquisite Form / by / RUDI GERNREICH
[Label] This revolutionary designer of the / topless bathing suit and see-through / evening blouse is famous for the / natural bare look even in his covered- / up fashions. That's why it's / news when he, of all designers, / designs a bra. No gimmick, / the "NO BRA" bra supports / yet gives you the natural / nude look of a firm, young, / bra-less bosom.
[Bra] DESIGNED FOR / EXQUISITE FORM / by RUDI GERNREICH / "NO BRA" / 100% NYLON / 416 B34

Dimensions

[Label] Length: 3.5 cm, Width: 5.2 cm
[Label] Length: 3.4 cm, Width: 5.2 cm
[packet (container)] Length: 13.1 cm, Width: 16.6 cm
[Bra] Circumference: 72.3 cm unfastened

Object history note

[Bra] Historical significance: The "No bra" bra revolutionised brassiere design, starting a trend toward softer, sheerer fabrics and more natural shapes.

Materials

Paper; Plastic; Nylon

Techniques

Printing; Machine sewing

Production Type

Mass produced
[Bra] Mass produced

Collection code

T&F

Qr_O64190
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