Image of Gallery in South Kensington
On display at V&A South Kensington
Europe 1600-1815, Room 7, The Sheikha Amna Bint Mohammed Al Thani Gallery

Nieu Amsterdam

Print
circa 1680 (printed and published)
Artist/Maker
Place of origin

This etching is by the Amsterdam publisher, engraver, globe-maker and art dealer, Johannes de Ram. De Ram was best known for his maps and atlases, some of which were based on the maps of other geographers, some of which were drawn by him. Similarly some of his illustrations were informed by the accounts of early European explorers to Asia, Africa and the New World. Each plate in this series shows two figures dressed in the costume of the country illustrated or in some cases in the costume worn by settlers. In the background are accurate topographical views of cities, in most instances showing a port and ships. These images of costumes of various countries would have appealed to the increasingly fashion-conscious public of the eighteenth century and the inclusion of representations of indigenous peoples would have contributed greatly to the interest and popularity of the series.

Dutch ships sailed across the world to the farthest continents. Trade extended to Asia, Africa and the New World. The Dutch East India Company (VOC), which in the coming two centuries would leave its mark on all of Asia, had been established in 1602 for Dutch trade in the Far East. The Company was directed by bodies of experienced businessmen driven purely by profit and not by missionary zeal. The Dutch were slow to develop trading interests in Africa but, following a series of conflicts with Portugal, gained possession of a number of slave depots on the West African coast. The Dutch West India Company was established in 1621 with jurisdiction over the Atlantic slave trade, the Caribbean and North America. The type of commodities traded by these companies included spices, ivory, tobacco, chocolate, ceramics, fur and in slaves to work the tobacco and cocoa plantations.

The image shows a Dutch man and woman in European dress. The woman is holding a box of tulips and the man is standing next to a barrel of tobacco leaves. Nieu Amsterdam or New Amsterdam (present-day New York City) was a seventeenth century Dutch colonial settlement on the island of Manhattan which served as the capital city of New Netherland. New Netherland had been discovered in 1609 by Henry Hudson, an Englishman in the service of the Dutch East India Company. The most important commercial product from the region was fur which was bought from the native Indians.


Object details

Category
Object type
TitleNieu Amsterdam (assigned by artist)
Materials and techniques
etching on laid paper
Brief description
Nieu Amsterdam; plate from 'Costumes of Various Countries' by Johannes de Ram; etching; circa 1680
Physical description
The image shows a woman carrying a box of tulips and a man standing next to a barrel of tobacco. In the background is a view of New Amsterdam, a seventeenth century Dutch colonial settlement on the southern tip of Manhatten Island in the New World
Dimensions
  • Height: 14.5cm
  • Width: 18.6cm
Decorative border missing at the top left hand side of the print
Marks and inscriptions
  • J. d. Ram Excudit met Privilegie (In the top left hand corner within the image. )
  • NIEU AMSTERDAM (Title within the image at the bottom centre)
  • V&A stamp (In the bottom left hand corner of the image)
Gallery label
People and Ports These prints are from a set illustrating the dress worn in Europe, the Middle East and other parts of the world where Europeans traded. They show people in local clothing, often fanciful, with a port or harbour in the distance. The locations include trading stations in Africa, Asia and the Americas that were under the control of the Dutch, British, French, Spanish and Portuguese, the five major European colonial powers. Illustrations of the Dress of Different Countries About 1680 Dutch Republic, now the Netherlands (Amsterdam) By Johannes de Ram Etching Museum no. 25001:2 to 3, 14, 17, 19, 21 Amsterdam The great city port of Amsterdam was the global headquarters of the Dutch companies trading with the Americas and Asia. Their trade in raw materials, finished goods and enslaved people was the source of much of the Republic’s wealth. New Amsterdam Dutch settlers are shown with tulips and tobacco leaves in front of the skyline of New Amsterdam. Now New York, this was the capital of the Dutch colony until it was lost to the English in 1665. Batavia The Indonesian port of Batavia, present-day Jakarta, was a major trading station where spices, raw materials and manufactured goods from all over Asia were exchanged. It was one of the most important territories held by the Dutch East India Company. Boa Vista Boa Vista is an island off the West African coast that was used by slave traders. Here an African man sells ivory tusks and shackled Africans to a European. Havana The Caribbean island of Cuba was of great strategic importance for the Spanish colonisation of the Americas. Here a man presents a branch bearing fruit to a well-dressed woman (both probably Spanish). The port of Havana lies in the distance. Canton Canton was the European name for the Chinese port of Guangzhou. It became one of the most important trading stations for the European East India companies dealing in tea, silks, porcelain and other Chinese goods.(09.12.2015)
Subjects depicted
Summary
This etching is by the Amsterdam publisher, engraver, globe-maker and art dealer, Johannes de Ram. De Ram was best known for his maps and atlases, some of which were based on the maps of other geographers, some of which were drawn by him. Similarly some of his illustrations were informed by the accounts of early European explorers to Asia, Africa and the New World. Each plate in this series shows two figures dressed in the costume of the country illustrated or in some cases in the costume worn by settlers. In the background are accurate topographical views of cities, in most instances showing a port and ships. These images of costumes of various countries would have appealed to the increasingly fashion-conscious public of the eighteenth century and the inclusion of representations of indigenous peoples would have contributed greatly to the interest and popularity of the series.

Dutch ships sailed across the world to the farthest continents. Trade extended to Asia, Africa and the New World. The Dutch East India Company (VOC), which in the coming two centuries would leave its mark on all of Asia, had been established in 1602 for Dutch trade in the Far East. The Company was directed by bodies of experienced businessmen driven purely by profit and not by missionary zeal. The Dutch were slow to develop trading interests in Africa but, following a series of conflicts with Portugal, gained possession of a number of slave depots on the West African coast. The Dutch West India Company was established in 1621 with jurisdiction over the Atlantic slave trade, the Caribbean and North America. The type of commodities traded by these companies included spices, ivory, tobacco, chocolate, ceramics, fur and in slaves to work the tobacco and cocoa plantations.

The image shows a Dutch man and woman in European dress. The woman is holding a box of tulips and the man is standing next to a barrel of tobacco leaves. Nieu Amsterdam or New Amsterdam (present-day New York City) was a seventeenth century Dutch colonial settlement on the island of Manhattan which served as the capital city of New Netherland. New Netherland had been discovered in 1609 by Henry Hudson, an Englishman in the service of the Dutch East India Company. The most important commercial product from the region was fur which was bought from the native Indians.
Bibliographic references
  • The Dutch Republic in the Seventeenth Century; Chapter 7, Part II, pages 111 - 121, A Worldwide trading network; Maarten Park; Cambridge University Press
  • Jackson, Anna & Jaffer, Amin (eds.) Encounters : the meeting of Asia and Europe 1500-1800, London, V&A, 2004
  • Zech, Heike. Gold Boxes. Masterpieces from the Rosalinde and Arthur Gilbert Collection. London: V&A Publishing, 2015, p. 10, fig. 2. ISBN 987-1-85177-840-9
Collection
Accession number
25001:3

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Record createdJune 30, 2009
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