Not currently on display at the V&A

Handbag

2000 (made)
Artist/Maker
Place of origin

Anya Hindmarch turns the idea of the designer label handbag upside down with her 'branded' bags. She uses familiar brand names for popular products such as Daz, Maltesers, Dairy Milk and Walkers Crisps as the inspiration for her sequinned bags. Hindmarch choses brands with strong visual identitites and a high recognition factor. Selling in the US, the UK and Japan, her designs are also appreciated for their very 'British' humour.


Object details

Categories
Object type
Materials and techniques
Plastic with applied sequins, beads and paillettes
Brief description
Anya Hindmarch. 'Walker Crisps' sequin and bead embroidered bag, London, 2000.
Physical description
Handbag with applied sequins, beads and paillettes of green, yellow and red in imitation of a Walkers crisp bag. Zip closure at top of bag. Small wrist strap of green cotton fabric.
Production typeMass produced
Marks and inscriptions
'Anya Hindmarch, London' (Label)
Gallery label
Anya Hindmarch turns the idea of the designer label handbag upside down with her 'branded' bags. She uses familiar brand names, for popular products such as Daz, Maltesers, Dairy Milk and Walkers Crisps as the inspiration for her sequinned bags. Hindmarch chose brands with strong visual identitites and a high recognition factor. Selling in the US, the UK and Japan, her designs are also appreciated for their very 'British' humour.(12/2000)
Credit line
Given by Anya Hindmarch
Object history
Designed as part of 'Sweeties' series.
Summary
Anya Hindmarch turns the idea of the designer label handbag upside down with her 'branded' bags. She uses familiar brand names for popular products such as Daz, Maltesers, Dairy Milk and Walkers Crisps as the inspiration for her sequinned bags. Hindmarch choses brands with strong visual identitites and a high recognition factor. Selling in the US, the UK and Japan, her designs are also appreciated for their very 'British' humour.
Collection
Accession number
T.93-2001

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdNovember 16, 2001
Record URL
Download as: JSON