T-shirt thumbnail 1
Not currently on display at the V&A


2000 (made)
Place Of Origin

White cotton T-shirt with the logo 'Dike: Just Do Her'.

object details
Object Type
Materials and Techniques
Brief Description
Gay pride T-shirt, white cotton T-shirt with the logo 'Dike: Just Do Her'. British, 2000.
Physical Description
White cotton T-shirt with the logo 'Dike: Just Do Her'.
Gallery Label
Gay Pride T-Shirts: Branding is a two-way street for producers and consumers. By subverting ads or customising brand names, consumers can add personal or social content to the already familiar brand message. At Gay Pride events in the USA and the UK in the last few years, brand logos and slogans have been adopted to give a new visibility to lesbian and gay issues. Some brands, of course, no longer ignore these potential consumer groups, preferring to make the most of the 'pink pound' by specially targeting gay and lesbian consumers.(2000)
Credit line
Given by Gareth Williams
Subject depicted
Other Numbers
  • T.247-2001
  • T.248-2001
Accession Number

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record createdNovember 8, 2001
Record URL