Fashion Drawing

1953-1954 (published)
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, room 503
Artist/Maker

This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.


object details
Categories
Object Type
Materials and Techniques
Pen and ink, wash and chinese white
Brief Description
Marcel Fromenti. Day dresses by Christian Dior and Jacques Fath, drawn for The Lady. 1953-54
Physical Description
Drawing of two models in afternoon dresses by Christian Dior and Jacques Fath. To the left in the foreground, a woman shown three quarter length in a Dior dress with a deep collar, bracelet length sleeves bloused in at the wrist, and a sheath skirt with a pegged top. She wears a black belt with a corsage at the waist, black gloves and hat, and carries a handbag and rolled umbrella. To the right, a full length drawing of a woman in a Jacques Fath sheath dress, closely fitted, with a deep cape collar accented with pocket flaps, apparently worn over a white high-necked collarless blouse which can only be seen at the neckline, The model wears white gloves and is shown adjusting a white hat with a small brim and round crown. 1 of 94 sheets of fashion drawings. Inscribed with the designers' names, descriptions in French, and dated on the back.
Marks and Inscriptions
(Inscribed with the designers' names, descriptions in French, and dated on the back)
Credit line
Given by the Editor of 'The Lady'
Summary
This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.
Bibliographic Reference
Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 London: HMSO, 1963
Collection
Accession Number
E.1563-1954

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record createdJune 30, 2009
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