Fashion Drawing
1953-1954 (published)
Artist/Maker |
This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale.
This drawing of two London evening gowns pairs a gown by the established couturier Norman Hartnell alongside one by John Cavanagh, who opened his fashion house in 1952. Norman Hartnell launched his couture career in London in 1923, specialising in romantic, ultra-feminine gowns and evening wear. Although he also designed daywear and tailoring, Hartnell is most famous as the designer of extravagant state evening gowns worn by Queen Elizabeth II, her mother, and other members of the Royal Family between 1935 and 1979. His evening gowns were often designed with full crinoline skirts. Here, the front of the skirt is caught close to the body with ruching, allowing the fullness of the skirt to blossom out behind. A halter neck extends down to form a large bustle bow to accentuate the back fullness further. John Cavanagh's slender sheath of textured lace with a swathed side train at the hip offers an alternative evening silhouette as well as providing a striking contrast to the Hartnell.
This drawing of two London evening gowns pairs a gown by the established couturier Norman Hartnell alongside one by John Cavanagh, who opened his fashion house in 1952. Norman Hartnell launched his couture career in London in 1923, specialising in romantic, ultra-feminine gowns and evening wear. Although he also designed daywear and tailoring, Hartnell is most famous as the designer of extravagant state evening gowns worn by Queen Elizabeth II, her mother, and other members of the Royal Family between 1935 and 1979. His evening gowns were often designed with full crinoline skirts. Here, the front of the skirt is caught close to the body with ruching, allowing the fullness of the skirt to blossom out behind. A halter neck extends down to form a large bustle bow to accentuate the back fullness further. John Cavanagh's slender sheath of textured lace with a swathed side train at the hip offers an alternative evening silhouette as well as providing a striking contrast to the Hartnell.
Object details
Categories | |
Object type | |
Materials and techniques | Pen and ink, wash and chinese white |
Brief description | Marcel Fromenti. Evening gowns by Norman Hartnell and John Cavanagh, drawn for The Lady. 1953-54 |
Physical description | Fashion drawing. Two women in evening gowns. In the foreground, a woman shown back view in a full length, full-skirted gown by Norman Hartnell, the front of the skirt ruched and a contrasting fabric halter neck extending down the bodice and to the back of the skirt to form a large bustle bow. To the right, a woman in a lace sheath gown with low square neckline by John Cavanagh, the skirt mid-calf length with a voluminious silk side-train at the hip. Pencil notes give designer, fabric and colour notes. |
Credit line | Given by the Editor of 'The Lady' |
Summary | This is an original artwork for a fashion illustration by Marcel Fromenti for The Lady, a weekly magazine for women published since 1885. At the time it was made, Fromenti was the main artist for The Lady's fashion articles. The glamorous women in his drawings modelled both couture and high-end ready-to-wear garments with equal panache and elegance. Couture dresses and suits by leading Paris and London couturiers such as Christian Dior, Pierre Balmain and Norman Hartnell were drawn with the same flair as designs from British ready-to-wear labels such as Susan Small, Roecliff & Chapman, and Marcus. The articles described the fashion developments of their day in simple, accessible terms that contributed greatly to The Lady's popularity with its readers. Pencil notes record the designers, fabric and colour details, alongside technical instructions to the printers as to how these images should be incorporated into the printed page and at what scale. This drawing of two London evening gowns pairs a gown by the established couturier Norman Hartnell alongside one by John Cavanagh, who opened his fashion house in 1952. Norman Hartnell launched his couture career in London in 1923, specialising in romantic, ultra-feminine gowns and evening wear. Although he also designed daywear and tailoring, Hartnell is most famous as the designer of extravagant state evening gowns worn by Queen Elizabeth II, her mother, and other members of the Royal Family between 1935 and 1979. His evening gowns were often designed with full crinoline skirts. Here, the front of the skirt is caught close to the body with ruching, allowing the fullness of the skirt to blossom out behind. A halter neck extends down to form a large bustle bow to accentuate the back fullness further. John Cavanagh's slender sheath of textured lace with a swathed side train at the hip offers an alternative evening silhouette as well as providing a striking contrast to the Hartnell. |
Bibliographic reference | Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1954 London: HMSO, 1963 |
Collection | |
Accession number | E.1574-1954 |
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Record created | June 30, 2009 |
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