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Request to view at the Prints & Drawings Study Room, level C , Case 96, Shelf D, Box 7

Fashion Plate

early 1901 (published)
Artist/Maker
Place of origin

This is one of a group of 53 coloured lithographs published in Paris in about 1900 showing the latest Paris fashions. The series shows ladies's dresses designed by six leading Parisian couturiers of the time - Jeanne Paquin, Ernest Raudnitz, Madeleine Laferrière, Gustav Beer, Jacques Doucet and the House of Rouff. Each lithograph is printed with its designer's facsimile signature.

This design was created by Gustav Beer of the house of Beer. Beer, whose couture house was the first such establishment to open on the Place Vendôme, was a German-born designer who moved to Paris in the late 19th century. He worked at various locations around Paris. Known for its elaborate gowns and luxurious lingerie, Beer merged with the house of Drecoll in 1929 to briefly become Drecoll-Beer, although in 1931, when Drecoll merged with Agnes to become Agnes-Drecoll, the name Beer was dropped.


Object details

Categories
Object type
Materials and techniques
colour lithograph
Brief description
Unknown after Gustav Beer. Design for a day dress. Colour lithograph with facsimile autograph of the designer. One of a set of 53 showing Paris fashions for Spring 1901.
Physical description
One of 53 colour lithographs of women's gowns from early 1901. Bound in volume.
Credit line
Given by the House of Worth
Object history
This print is part of a very large collection of reference material including fashion plates, engravings, original drawings and illustrations that were collected by the fashion design house of Paquin at the turn of the 19th/20th centuries. Many bear the stamp of Paquin's archivist at the time. They were acquired by the V&A in 1957 when, following the closure of the combined houses of Paquin and Worth, the Worth/Paquin archives and design books were donated to the Museum.
Summary
This is one of a group of 53 coloured lithographs published in Paris in about 1900 showing the latest Paris fashions. The series shows ladies's dresses designed by six leading Parisian couturiers of the time - Jeanne Paquin, Ernest Raudnitz, Madeleine Laferrière, Gustav Beer, Jacques Doucet and the House of Rouff. Each lithograph is printed with its designer's facsimile signature.

This design was created by Gustav Beer of the house of Beer. Beer, whose couture house was the first such establishment to open on the Place Vendôme, was a German-born designer who moved to Paris in the late 19th century. He worked at various locations around Paris. Known for its elaborate gowns and luxurious lingerie, Beer merged with the house of Drecoll in 1929 to briefly become Drecoll-Beer, although in 1931, when Drecoll merged with Agnes to become Agnes-Drecoll, the name Beer was dropped.
Bibliographic reference
Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1957-1958 London: HMSO, 1964
Collection
Accession number
E.22295-1957

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Record createdJune 30, 2009
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