Poster
ca. 1899 (made)
| Artist/Maker | |
| Place of origin |
Object Type
The size of this poster is known as 8-sheet. British poster dimensions were based on the double-crown sheet unit which measures 30 by 20 inches. Since this poster measures roughly 60 x 80 inches, its size equals 8 double-crown sheets. Standardisation of sizes (4-sheet, 8-sheet, 16-sheet, etc.) meant that bill posters could paste posters on the hoardings in modular fashion.
Trading
By the end of the 19th century, hoardings covered with brightly-coloured posters were a familiar sight. Many of these posters advertised convenience foodstuffs like dried (desiccated) soup, cocoa powder, tinned sardines and bottled sauces, reflecting new consumer demand and retail practice. Advertisers like Samuel Benson, whose firm S.H. Benson (established in 1893), produced this poster, developed techniques of branding and total campaign management to exploit new markets.
Design & Designing
Lettering plays a key role in the design of this bold hoarding poster, whose colour and boldness would have stood out from neighbouring posters. This boldness is matched by the trumpet blasting out the company's claim to be the best. A simple green border of foliage and coffee beans subtly alludes to the product.
The size of this poster is known as 8-sheet. British poster dimensions were based on the double-crown sheet unit which measures 30 by 20 inches. Since this poster measures roughly 60 x 80 inches, its size equals 8 double-crown sheets. Standardisation of sizes (4-sheet, 8-sheet, 16-sheet, etc.) meant that bill posters could paste posters on the hoardings in modular fashion.
Trading
By the end of the 19th century, hoardings covered with brightly-coloured posters were a familiar sight. Many of these posters advertised convenience foodstuffs like dried (desiccated) soup, cocoa powder, tinned sardines and bottled sauces, reflecting new consumer demand and retail practice. Advertisers like Samuel Benson, whose firm S.H. Benson (established in 1893), produced this poster, developed techniques of branding and total campaign management to exploit new markets.
Design & Designing
Lettering plays a key role in the design of this bold hoarding poster, whose colour and boldness would have stood out from neighbouring posters. This boldness is matched by the trumpet blasting out the company's claim to be the best. A simple green border of foliage and coffee beans subtly alludes to the product.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Colour lithoograph |
| Brief description | 'Ask your grocer for "Camp" Coffee. It is the best.' Poster advertising a product of R. Paterson & Sons, Glasgow, ca. 1899. |
| Physical description | Poster comprising of yellow block text with black outline against a red background. Text in different sizes gives prominence first to the trade name 'Camp' and second to the product, coffee. The words 'It is the best' come out of a trumpet. A decorative border in green represents foliage and coffee beans. Around the outside edge is a yellow border. |
| Dimensions |
|
| Marks and inscriptions | ASK YOUR GROCER FOR / "CAMP" / COFFEE / IT IS THE BEST / SOLE PROPRIETORS R. PATERSON & SONS GLASGOW
|
| Gallery label | British Galleries:
CAMP COFFEE
About 1899
Lettering plays a key role in the design of this hoarding poster. The colour and bold style would have made it stand out from neighbouring posters. The confident design is matched by the image of a trumpet blasting out the company’s claim to be the best.
Colour lithograph, inks on paper
Issued by S.H. Benson (advertising agent), London; printed in Britain
Given by Ogilvy Benson & Mather Ltd
Museum no. E.30-1973(12/2012) |
| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Subjects depicted | |
| Summary | Object Type The size of this poster is known as 8-sheet. British poster dimensions were based on the double-crown sheet unit which measures 30 by 20 inches. Since this poster measures roughly 60 x 80 inches, its size equals 8 double-crown sheets. Standardisation of sizes (4-sheet, 8-sheet, 16-sheet, etc.) meant that bill posters could paste posters on the hoardings in modular fashion. Trading By the end of the 19th century, hoardings covered with brightly-coloured posters were a familiar sight. Many of these posters advertised convenience foodstuffs like dried (desiccated) soup, cocoa powder, tinned sardines and bottled sauces, reflecting new consumer demand and retail practice. Advertisers like Samuel Benson, whose firm S.H. Benson (established in 1893), produced this poster, developed techniques of branding and total campaign management to exploit new markets. Design & Designing Lettering plays a key role in the design of this bold hoarding poster, whose colour and boldness would have stood out from neighbouring posters. This boldness is matched by the trumpet blasting out the company's claim to be the best. A simple green border of foliage and coffee beans subtly alludes to the product. |
| Collection | |
| Accession number | E.30-1973 |
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| Record created | June 30, 2009 |
| Record URL |
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