Bovril Saved My Life Again
Poster
1925 (issued)
1925 (issued)
| Artist/Maker | |
| Place of origin |
The advertising agency S. H. Benson Ltd (1893-1971) introduced a new concept of total campaign management. Bovril Ltd was their founding account, and the early Bovril campaigns were outstandingly ambitious and successful. Slogans such as ‘Bovril Prevents that Sinking Feeling’, ‘Alas! My Poor Brother’ (see E.147-1973) and ‘Wherever did I put that Bovril?’ became conversational catch phrases. Humour played a large part in the campaigns.
Object details
| Categories | |
| Object type | |
| Title | Bovril Saved My Life Again |
| Materials and techniques | Colour lithography |
| Brief description | 'Bovril Saved My Life Again!' Colour lithograph poster advertising Bovril meat extract. Design by Herbert H. Harris. Produced by S H Benson Ltd. Great Britain, 1925. |
| Physical description | 'Bovril Saved My Life Again'. Colour lithograph poster advertising Bovril meat extract. Signed. |
| Dimensions |
|
| Marks and inscriptions | Signed. |
| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Summary | The advertising agency S. H. Benson Ltd (1893-1971) introduced a new concept of total campaign management. Bovril Ltd was their founding account, and the early Bovril campaigns were outstandingly ambitious and successful. Slogans such as ‘Bovril Prevents that Sinking Feeling’, ‘Alas! My Poor Brother’ (see E.147-1973) and ‘Wherever did I put that Bovril?’ became conversational catch phrases. Humour played a large part in the campaigns. |
| Associated objects | |
| Bibliographic reference | Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1 |
| Other number | 17/C8 - V&A microfiche |
| Collection | |
| Accession number | E.88-1973 |
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| Record created | June 30, 2009 |
| Record URL |
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