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Greetings Card

2000 (printed)
Artist/Maker
Place of origin

Lawrence Cheung is design consultancy created by Alan Cheung and Geoffrey Lawrence in 1993. Working predominantly for public sector and non-profit clients, the organisation creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - aswell as specialising in typography.

Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends. Since 1999 these greetings have taken the form of a scroll inspired by Escher's metamorphoses. In this card form 2000 a group of rabbits morphs into a dragon as the year of the rabbit gives way to the year of the dragon.

The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.


Object details

Category
Object type
Materials and techniques
One colour silkscreen print on paper
Brief description
Chinese New Year card by the designers Lawrence Cheung and the illustrator David Bowyer.
Physical description
This New Years card takes the format of a scroll. Silkscreen printed in black, a group of rabbits to the left of the image are morphed, through abstraction into the form of a dragon, far right of the image.
Dimensions
  • Height: 14.2cm
  • Width: 55.5cm
Marks and inscriptions
  • New Year greetings. (Written in pencil on the front)
  • Alan Cheung 213/280 (Signed in pencil on the front)
  • New Year greetings / 5.2.2000 (Printed in red on reverse)
  • Special geetings and / thanks / Advertising Association / Advisory Conciliation & Arbitration Service / Associated Board of the Royal Schools of Music / Banking Ombudsman / British Tourist Authority / Ford Communications / Caine Prize for African Writing / Foreign and Commonwealth Office / Office of Fair Trading / Office for Standards in Education / OR Media / Public Health Laboratory Service (Printed in red on reverse)
  • Years of the / dragon / 1988 / 1976 / 1964 / 1952 / 1940 / 1928 / 1916 / 1904 (Printed in red on reverse)
  • Lawrence Cheung Limited / graphic design and typography / 1 - 2 Atlas Mews / Ramsgate Street / London E8 2NA / Telephone 020 7254 2468 / Fax / 020 7923 1402 / Email lc@lcdesign.demon.co.uk (Printed in red on reverse)
Credit line
Given by Lawrence Cheung
Subjects depicted
Place depicted
Summary
Lawrence Cheung is design consultancy created by Alan Cheung and Geoffrey Lawrence in 1993. Working predominantly for public sector and non-profit clients, the organisation creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - aswell as specialising in typography.

Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends. Since 1999 these greetings have taken the form of a scroll inspired by Escher's metamorphoses. In this card form 2000 a group of rabbits morphs into a dragon as the year of the rabbit gives way to the year of the dragon.

The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.
Collection
Accession number
E.897-2000

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Record createdFebruary 15, 2001
Record URL
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