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Greetings card

  • Place of origin:

    London (printed)

  • Date:

    1999 (printed)

  • Artist/Maker:

    Bowyer, David (illustrators)
    Lawrence Cheung Limited (designer)

  • Materials and Techniques:

    One colour silkscreen print on paper

  • Credit Line:

    Given by Lawrence Cheung

  • Museum number:

    E.896-2000

  • Gallery location:

    Prints & Drawings Study Room, level E, case MP, shelf 57

Lawrence Cheung is design consultancy created by Alan Cheung and Geoffrey Lawrence in 1993. Working predominantly for public sector and non-profit clients, the organisation creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - aswell as specialising in typography.

Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends. Since 1999 these greetings have taken the form of a scroll inspired by Escher's metamorphoses. In this card form 1999 a group of tigers morphs into a rabbit as the year of the tiger gives way to the year of the rabbit.

The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.

Physical description

This New Years card takes the format of a scroll. Silkscreen printed in black, a group of tigers to the left of the image are morphed through abstraction into a rabbit, far right of the image.

Place of Origin

London (printed)

Date

1999 (printed)

Artist/maker

Bowyer, David (illustrators)
Lawrence Cheung Limited (designer)

Materials and Techniques

One colour silkscreen print on paper

Marks and inscriptions

New Year greetings 16.2.1999
printed on reverse

Managing change at the fin de siecle
Printed on reverse

A large part of business activity today is concerned with the managemant of change. / And, although we should never confuse movement with progress, there is undoubtedly an increasing amount of new thought and practice to contend with these days. / With less than a year before the major Gregorian calender change, the Chinese Horoscope forshadows this massive symbolic event by its own big leap from terrifying Tiger to reassuring Rabbit. / In the move from 1998 to 1999, Tiger virtues of power and courage give way to the more delicate charms and refinement of the Rabbit. / On the other hand, the less pleasant aspects of the Tiger - stubborness and selfishness - are replaced by the Rabbit shortcomings of detachment and melancholy. / Anyone born in the year of the Rabbit is clever and trustworthy, has good taste, is a smooth talker and is likely to be respected. / These gifts lead to ambition which is likely to be fulfilled and financial luck completes the picture of success enjoyed by Rabbit people. / Whatever animal sign you were born under, we at Lawrence Cheung wish you a smooth and successful transition to the New Year.
Printed on reverse

Special New Year Greetings andthanks to . Advertising Association . Advisory, Conciliation & Arbitration Service . Associated Board of the Royal Schools of Music . Benefits Agency . British Tourist Authority . Hackney Council . Ford Communications . / Foreign & Commonwealth Office . Further Education Funding Council . Office of Fair Trading . Office for Standards in Education . OR Media . Pennel Initiative . Public Health Laboratory Service
Printed on reverse

Previous Years of the Rabbit . 1987 1975 1963 1951 1939 1927 1915 1903
Printed on reverse

Lawrence Cheung Limited . Graphic Design and Typography . 1 - 2 Atlas Mews Ramsgate Street London E8 2NA . Telephone 0171 254 2468 Fax 0171 923 1402 Email lc@lcdesign.demon.co.uk
Printed on reverse

Dimensions

Height: 14.2 cm, Width: 55.5 cm

Descriptive line

Chinese New Year card (1999) by the designers Lawrence Cheung and the illustrator David Bowyer.

Materials

Paper

Techniques

Silkscreen print

Subjects depicted

Rabbit; Tiger; Astrology

Categories

Greeting cards

Collection

Prints, Drawings & Paintings Collection

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