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Greetings card

  • Place of origin:

    England (printed)

  • Date:

    1996 (printed)

  • Artist/Maker:

    Bowyer, David (illustrators)
    Lawrence Cheung Limited (designer)

  • Materials and Techniques:

    colour printing and folding

  • Credit Line:

    Given by Lawrence Cheung

  • Museum number:

    E.895-2000

  • Gallery location:

    Prints & Drawings Study Room, level E, case MP, shelf 211

Lawrence Cheung is a design consultancy working predominantly for public sector and non-profit clients. The company creates corporate identities, brochures and a variety of other materials including posters, conference and exhibition packages, signage, invitations and tickets - as well as specialising in typography.

Every year since 1988 Lawrence Cheung has produced a limited edition Chinese New Year's greeting for its clients and friends.

As well as conveying a New Years greeting, this short booklet is also celebrating the tenth anniversary of Lawrence Cheung Limited. Because of this, the relationship between noughts (zeros) and crosses (the Roman numeral for ten) is a theme running throughout. This card uses examples that can be found in everyday life: a steering wheel, a hot cross bun or a compact disc to exemplify "this pleasingly harmonious coalition of ruler and compass".

The Chinese animal signs are a 12-year cycle used for dating the years. They represent a cyclical concept of time, rather than the Western linear concept. The Chinese Lunar Calendar is based on the cycles of the moon and is constructed differently to the Western solar calendar. In the Chinese calendar, the beginning of the year falls somewhere between late January and early February. The Chinese have adopted the Western calendar since 1911, but the lunar calendar is still used for festive occasions such as the Chinese New Year.

Physical description

This greetings card takes the form of a square, 12 page, centre folding booklet.

Place of Origin

England (printed)

Date

1996 (printed)

Artist/maker

Bowyer, David (illustrators)
Lawrence Cheung Limited (designer)

Materials and Techniques

colour printing and folding

Marks and inscriptions

NEW YEAR GREETINGS / FROM LAWRENCE CHEUNG
Printed on the front cover

GRAPHIC DESIGN / AND TYPOGRAPHY
Printed inside front cover

The year of the ox . Also the tenth anniversary of / Lawrence Cheung Limited. Nought to ten. How very / appropriate. Could it be that there really is a bovinity / which is shaping our ends . Once the idea presented / itself we found inspiration everywher we looked. / Here is a selection of examples of this pleasingly / harmonious coalition of ruler and compass. Many different uses. Many different meanings. Yet all united / by structure and simplicity. The straight and the / curved. Thecross and the circle. Elementally geometric. / Symbolically pure . You'll find your own examples / in the most unexpected places. When you do, think of / each one as a greeting from us . February 7th 1997
Printed on the first page over a pale circular ring motif

People born / in the year of / the Ox tend / like their animal sign, to / be placid and / easy-going. / They are also
Printed on the second page to the left of an image

self-assured / which often / leads to them / being highly / successful / people who / have the / ability to
Printed on the third page to the rigt of an image

inspire others. / Their slightly / cool attitude / and / unemotional / responses can / result in / them being
Printed on the fourth page to the left of an image

misunderstood, / particularly / within family / relationships. / And these / tensions are not / helped by their / ability to anger
Printed on the fifth page to the right of an image

easily and / to be petty / and mean. / Although quiet / by nature / they can speak / in public / with great
Printed on the sixth page to the left of a image

eloquence, / authority and / sincerity. / They are also / extaordinarily / good with their hands. / The Chinese
Printed on the seventh page to the right of an image

horoscope / signs represent / the universe / itself and are / either Yin or / Yang. The Ox / is a Yan sign / expressing the
Printed on the eighth page to the left of an image

feminine force / of the Moon as / opposed to the / masculine / force of the / Sun associated / withn the Yang signs.
Printed on the ninth page to the right of an image

The five sign / elements are / gold, wood / water, fire / and earth. / The Ox / element is / earth.
Printed on the tenth page to the right of an image

Recent Ox years / 1913 / 1925 / 1937 / 1949 / 1961 / 1973 / 1985
Printed on the eleventh page to the right of an image

Our special New Year greetings and thanks to / Advertising Association, Albright and Wilson, Associated / Board of the Royal Schools of Music, Association of / County Councils, Benefits Agency, British Tourist / Authority, China Travel Service, Chivas and Glenlivet Group, / Dalston City Partnership, Ford Communications, Further / Education Funding Council, Insurance Ombudsman / Bureau, Office of the Banking Ombudsman, Office of Fair / Trading, OR Media, Travel Power, Victoria and Albert / Museum . And to all our other clients over the past / ten years, all our suppliers and all our friends, we say / thank you for the stimulatinf=g and enjoyable time. / The signs are looking good for the next ten...
Printed on the eleventh (last) page over a plae cross motif

Photographs by Peter Mackertich / Print by JWP Limited
Printed on inside back cover

Lawrence Cheung Limited / Graphic Design and Typography / 1-2 Atlas Mews, Ramsgate Street / London E8 2NA / T: 0171-254 2468 / F0171-923 1402 / E lc@lcdesign.demon.co.uk
Printed on outside back cover

Dimensions

Height: 14.9 cm, Width: 14.9 cm closed, Width: 29.8 cm open

Descriptive line

Chinese New Year card by the designers Lawrence Cheung and the illustrator David Bowyer.

Materials

Card

Techniques

Colour printing

Subjects depicted

Light; Cd; Bull; Label; Steering wheel; Fan

Categories

Greeting cards

Collection

Prints, Drawings & Paintings Collection

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