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Heineken. Refreshes the parts other beers cannot reach.

Poster
1977 (issued)
Artist/Maker
Collett Dickenson, Pearce & Partners Ltd (producers)
Craddock, Barry (illustrator)
Waldie, Alan (art director)
Gilroy, John (MA, ARCA, FRSA) (artist)
Place of origin
Great Britain (issued)

'Heineken. Refreshes the parts other beers cannot reach'. Colour offset lithograph poster advertising Heineken beer, incorporating the image from John Gilroy’s ‘Guinness for Strength’ poster. Printer's proof.


Object details

Categories
Prints
Advertising
Posters
Object type
Poster
TitleHeineken. Refreshes the parts other beers cannot reach.
Materials and techniques
Colour offset lithograph print
Offset Lithography
Brief description
'Heineken. Refreshes the parts other beers cannot reach'. Colour offset lithograph poster advertising Heineken beer. Printer's proof. Produced by the advertising agency Collett, Dickenson, Pearce International Ltd. Illustrator: Barry Craddock. Art Director: Alan Waldie. Great Britain. 1977.
Physical description
'Heineken. Refreshes the parts other beers cannot reach'. Colour offset lithograph poster advertising Heineken beer, incorporating the image from John Gilroy’s ‘Guinness for Strength’ poster. Printer's proof.
Dimensions
  • Height: 38cm
  • Width: 76cm
Dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Production typeProof
Credit line
Given by Portland Advertising
Subject depicted
Beer
Associated object
E.366-1982
Bibliographic reference
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
10/B3 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.364-1982

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O548429/heineken-refreshes-the-parts-other-poster-craddock-barry/
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