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Designs for 'Carlton' bookcase and 'Casablanca' sideboard

Design
1981 (made)
Artist/Maker

These designs are for funcitonal pieces of furniture, although they flout any traditional expcectations and preconceptions of how a set of shelves should look and work. The 'Carlton' has the character of a playful anthropomorphic being, like a stickman or insect, as inteded by the designer. Both designs have a speckled effect on the base, a surface decoration technique derived from patterns used for plastic laminates form the 1950s and which was used extensively by the Memphis group.

These pieces of furniture clearly show how Ettore Sottsass, in a conscious bid to create objects using 'non-cultural imagery', drew on a wide range of cultural references not previously associated with design. He founded the Memphis design group in Milan in 1981 to explore the potential impact of aricher visual design language. The group's aim was to produce everyday objects but wiht a high aesthetic quality, created through the application of bright colours and decoration onto imaginative forms. Memphis wanted to challenge the relationship between manufacturers and customers where the makers were led by consumer demand for standardised commodities, which was the culmination of mass-machine production for mass markets.


Object details

Categories
Object type
TitleDesigns for 'Carlton' bookcase and 'Casablanca' sideboard (generic title)
Materials and techniques
Pen and ink, coloured chalk, bodycolour
Brief description
Designs for 'Carlton' bookcase and 'Casablanca' sideboard, 1981 by Ettore Sottsass Jr
Physical description
Design for 'Carlton' bookcase and 'Casablanca' sideboard.
Dimensions
  • Height: 220mm
  • Width: 140mm
Marks and inscriptions
  • 1.5.81 / SOTTSASS (Inscribed top left)
  • DIVISORIO / SOSSIORNO (Inscribed left edge.)
Gallery label
PRELIMINARY DESIGNS FOR THE CARLTON BOOKCASE FOR THE MEMPHIS DESIGN COMPANY, MILAN Designed by Ettore Sottsass Jr (Italian, b.1917) Black and coloured felt-tip pens, coloured chalk 1981 The Memphis group of designers, founded in 1981, was widely regarded as a hothouse of exotic design, in revolt against the stolid mass of traditional furniture on the one hand and the cool minimalist clichés of modernism on the other. From its beginning the Museum has collected important contemporary, as well as historic furniture designs. An exhibition of Memphis furniture and designs held in this gallery in 1983 made clear the significance of the Memphis group and resulted in the acquisition of a selection of drawings by its members, including drawings showing the working out of ideas at an early stage. Purchased from the Memphis Design Group via Barbara Radice for £500 E.414-1986(1990)
Credit line
Purchased from the Memphis Design Group via Barbara Radice for £500
Subject depicted
Summary
These designs are for funcitonal pieces of furniture, although they flout any traditional expcectations and preconceptions of how a set of shelves should look and work. The 'Carlton' has the character of a playful anthropomorphic being, like a stickman or insect, as inteded by the designer. Both designs have a speckled effect on the base, a surface decoration technique derived from patterns used for plastic laminates form the 1950s and which was used extensively by the Memphis group.

These pieces of furniture clearly show how Ettore Sottsass, in a conscious bid to create objects using 'non-cultural imagery', drew on a wide range of cultural references not previously associated with design. He founded the Memphis design group in Milan in 1981 to explore the potential impact of aricher visual design language. The group's aim was to produce everyday objects but wiht a high aesthetic quality, created through the application of bright colours and decoration onto imaginative forms. Memphis wanted to challenge the relationship between manufacturers and customers where the makers were led by consumer demand for standardised commodities, which was the culmination of mass-machine production for mass markets.
Collection
Accession number
E.414-1986

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Record createdJune 30, 2009
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