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Nothing is more terrible than activity without insight

  • Object:

    Poster

  • Place of origin:

    Great Britain (designed)

  • Date:

    1983 (issued)

  • Artist/Maker:

    Fletcher, Alan, born 1931 - died 2006 (designer)
    Mitford, (Tessa) Boo (designer)
    Pentagram Design Ltd. (design agency)
    IBM (commissioned by)

  • Materials and Techniques:

    Lithograph printed in black

  • Museum number:

    E.1359-1986

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 72, box 39

Physical description

Lithograph poster printed in black on a white ground, showing an illustration of a rodent running on a hamster wheel, with text above and below. It features a quote by the Scottish writer and historian Thomas Carlyle: 'Nothing is more terrible than activity without insight'.

Place of Origin

Great Britain (designed)

Date

1983 (issued)

Artist/maker

Fletcher, Alan, born 1931 - died 2006 (designer)
Mitford, (Tessa) Boo (designer)
Pentagram Design Ltd. (design agency)
IBM (commissioned by)

Materials and Techniques

Lithograph printed in black

Marks and inscriptions

'Nothing is more terrible than activity without insight. Thomas Carlyle'
Lettered as part of the design.

Dimensions

Height: 84.1 cm, Width: 59.5 cm

Object history note

The design was based on the theme 'Quest for Quality', conceived and designed for I.B.M. Europe's new headquarters in Paris.

Descriptive line

'Nothing is more terrible than activity without insight'. Lithograph poster quoting Thomas Carlyle and featuring a rodent running on a hamster wheel. Designed by Alan Fletcher and (Tessa) Boo Mitford of Pentagram Design Ltd., Great Britain, 1983.

Bibliographic References (Citation, Note/Abstract, NAL no)

Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Production Note

Conceived and designed for I.B.M. Europe's new headquarters in Paris.

Techniques

Lithography

Subjects depicted

Rodent; Quotations (texts); Hamster wheel

Categories

Prints; Posters

Collection

Prints, Drawings & Paintings Collection

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