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Real generosity towards the future lies in giving all to the present

Poster
1985 (designed)
Artist/Maker
Place of origin

Colour offset lithograph poster with a design showing two hands pointing their index fingers, one in blue pointing upwards alongside one in red pointing downwards; all against a white ground. 'Real generosity towards the future lies in giving all to the present' a quotation of Albert Camus.


Object details

Categories
Object type
TitleReal generosity towards the future lies in giving all to the present
Materials and techniques
Colour offset lithograph
Brief description
'Real generosity towards the future lies in giving all to the present'. Colour offset lithograph poster quoting Albert Camus, with a design showing two hands pointing their index fingers, one in blue pointing upwards alongside one in red pointing downwards. Designed by Alan Fletcher of Pentagram Design Ltd., Great Britiain, 1985.
Physical description
Colour offset lithograph poster with a design showing two hands pointing their index fingers, one in blue pointing upwards alongside one in red pointing downwards; all against a white ground. 'Real generosity towards the future lies in giving all to the present' a quotation of Albert Camus.
Dimensions
  • Height: 80cm
  • Width: 59.5cm
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Object history
This poster is one of a series of ten commissioned for the I.B.M. social programme ‘Charitable Contribution Campaign’.
Subjects depicted
Associated objects
Bibliographic reference
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
30/D5 - V&A microfiche
Collection
Accession number
E.1360-1986

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Record createdJune 30, 2009
Record URL
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