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AIDS: How Big Does It Have to Get Before You Take Notice?

Poster
1986 (issued)
Artist/Maker
Place of origin

This poster was issued as part of a British Government campaign to raise AIDS/HIV awareness. Although largely typographic, it suggests a tombstone carved with an ominous warning. Such morbid imagery was widely condemned, for many individuals felt that the Government was covertly attacking civil liberties when it should have been offering clear advice.

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view Health and safety posters When it comes to health and safety messages, effective graphic communication can save lives. Since the beginning of the 20th century, campaign groups and governments have used posters as a tool of mass public communication to draw attention to messages designed to protect individuals, and ...

Object details

Categories
Object type
TitleAIDS: How Big Does It Have to Get Before You Take Notice? (assigned by artist)
Materials and techniques
Colour offset lithograph
Brief description
'AIDS: How Big Does It Have to Get Before You Take Notice?'. Colour offset lithograph poster. Designed by Malcolm Gaskin and David O'Connor-Thompson. Prepared and issued by the Department of Health and Social Security as part of a campaign to stop the spread of AIDS. Great Britain, 1986.
Physical description
'Aids. How Big Does It Have To Get Before You Take Notice?' Colour offset lithograph poster. Part of a government campaign to stop the spread of AIDS (Acquired Immune Deficiency Syndrome).
Dimensions
  • Sheet height: 30.6cm
  • Sheet width: 61.2cm
Dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Production typeMass produced
Credit line
Given by the Central Office of Information
Production
Reason For Production: Commission
Subjects depicted
Summary
This poster was issued as part of a British Government campaign to raise AIDS/HIV awareness. Although largely typographic, it suggests a tombstone carved with an ominous warning. Such morbid imagery was widely condemned, for many individuals felt that the Government was covertly attacking civil liberties when it should have been offering clear advice.
Associated object
Bibliographic reference
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
15/A10 - V&A microfiche
Collection
Accession number
E.177-1987

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Record createdJuly 27, 2000
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