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Advertisment for July 1926 issues of Weldon's women's journals

Lithograph
1926 (published)
Artist/Maker
Place of origin

This colour print is an advertisement for women's magazines. Weldon's produced a range of illustrated publications aimed at middle-class women managing on a limited budget. However, the magazines depicted clothes and hairstyles drawn from the world of the rich and famous, such as film stars. Here you can see two elegant women dining against the backdrop of an exotic location. The sun and palm trees suggest that it is the French Riviera, then a glamorous holiday destination.

Eric Fraser designed this advertisement. He was a painter and a prolific designer and illustrator. He worked mainly for magazines, but he also worked for industrial clients such as British Gas.


Object details

Categories
Object type
TitleAdvertisment for July 1926 issues of Weldon's women's journals (generic title)
Materials and techniques
Colour lithograph on paper
Brief description
Eric Fraser: Advertisement for Weldon's women's journals. 1926
Physical description
Lithographic pictorial advertisement for Weldon's magazine. April issues. Signed Eric Fraser.
Dimensions
  • Height: 41.4cm
  • Width: 31.7cm
Credit line
Given by Mrs Irene Fraser, widow of the artist
Subjects depicted
Summary
This colour print is an advertisement for women's magazines. Weldon's produced a range of illustrated publications aimed at middle-class women managing on a limited budget. However, the magazines depicted clothes and hairstyles drawn from the world of the rich and famous, such as film stars. Here you can see two elegant women dining against the backdrop of an exotic location. The sun and palm trees suggest that it is the French Riviera, then a glamorous holiday destination.

Eric Fraser designed this advertisement. He was a painter and a prolific designer and illustrator. He worked mainly for magazines, but he also worked for industrial clients such as British Gas.
Collection
Accession number
E.538-1987

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Record createdJuly 27, 2000
Record URL
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