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  • Print
    Gorvel, Georges Émile Louis Eugène, born 1866 - died 1938
  • Enlarge image


  • Place of origin:

    France (printed and published)

  • Date:

    1920 (printed and published)

  • Artist/Maker:

    Gorvel, Georges Émile Louis Eugène, born 1866 - died 1938 (engraver)
    Gazette du Bon Ton (publisher)

  • Materials and Techniques:

    Colour process engraving and colour stencil

  • Museum number:


  • Gallery location:

    Prints & Drawings Study Room, level C, case GG, shelf 83, box A

This fashion plate by Georges Gorvel is from the journal Gazette du Bon Ton. The journal featured articles about theatre, travel and other pursuits of interest to the leisured wealthy, but the main emphasis was always on fashion. It was published from November 1912 to the summer of 1915, and again from January 1920 to December 1925. The complete run consisted of 12 volumes. It was intended for the Parisian élite, and introduced fashions in colour plates such as this one. The contributors included many prominent artists of the time, and the colour plates anticipated the Art Deco style that was to dominate the 1920s. The illustrations were stencilled by hand with watercolour, in a technique known as pochoir.

This fashion plate from 1920 presents a dress. It shows a young woman skipping in a field, dressed in delicate fabrics, trying to catch a butterfly. The image is light-hearted and happy and anticipates the 1920s fashion for the 'flapper girl', with her short hair, loose clothes and care-free attitude.

Physical description

Print (engraving) from Gazette du Bon Ton July to September 1920. Lettered at the top with '12', 'Le Goût du Jour' and '1920' and at the bottom with 'Robe de Jeune Fille' and a description of the dress.

Place of Origin

France (printed and published)


1920 (printed and published)


Gorvel, Georges Émile Louis Eugène, born 1866 - died 1938 (engraver)
Gazette du Bon Ton (publisher)

Materials and Techniques

Colour process engraving and colour stencil

Marks and inscriptions

'Le Goût du Jour 1920'
The Taste of Today


Height: 7 in, Width: 4.5 in

Descriptive line

Print (engraving) by Georges Émile Louis Eugène Gorvel of 'Robe de Jeune Fille' for 'Gazette du Bon Ton', France, 1920.

Subjects depicted

Dress; Butterfly; Hats; Fashion


Ph_survey; Prints; Fashion; Periodicals


Prints, Drawings & Paintings Collection

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