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Archie: Dashing Daisy's very own horse

  • Object:

    Doll accessories

  • Place of origin:

    Hong Kong (manufactured)
    England (designed)

  • Date:

    1975-1980 (manufactured)

  • Artist/Maker:

    Quant, Mary, born 1930 (designer)
    Flair Toys Ltd (manufacturer)

  • Materials and Techniques:

    card, plastic, fabrics

  • Credit Line:

    Given by the Palitoy Company

  • Museum number:


  • Gallery location:

    Temporary Exhibition, Room 40, case M6 []

Physical description

Toy horse, accessory for 'Daisy' dolls. There is a card box, printed in colours on orange, showing the title, maker's details and illustrations of the horse and 'Daisy' doll. The box contains a dapple grey horse of moulded plastic with black saran mane and tail, brown plastic bridle and clothing, saddlery and winning cups and rosettes (sealed inside a plastic bag).

Place of Origin

Hong Kong (manufactured)
England (designed)


1975-1980 (manufactured)


Quant, Mary, born 1930 (designer)
Flair Toys Ltd (manufacturer)

Materials and Techniques

card, plastic, fabrics


Length: 10.75 in, Width: 10.5 in, Depth: 3.75 in

Historical context note

Fashion designer and entrepreneur Mary Quant was born in Blackheath in 1934, to Welsh parents. She opened her first shop, Bazaar, in 1955. In the 1960s Quant became a British fashion icon, emblematic of the decade’s youth culture, through her innovative, fun and highly distinctive clothing.

In 1973, Model Toys Ltd began manufacturing Daisy, Quant’s fashion doll, named after her famous flower logo. At that time, Model Toys was a subsidiary of Berwick-Timpo, of whom Sir Torquil Norman (later of Bluebird Toys) was chief executive. Norman was godfather to Quant’s son, Orlando, and used this connection to ask Quant to design Daisy’s clothes. Daisy was marketed as ‘the best dressed doll in the world’, and Norman used the Harrogate toy fair to promote the doll clothing real-life models in full-sized versions of the miniature clothing. Daisy was produced until 1983.

Descriptive line

Toy horse, 'Archie', accessory for 'Daisy' doll, Flair Toys, Hong Kong, mid-1970s


Card; Plastic; Fabric


Printed; Moulded

Subjects depicted



Dolls; Animals and Wildlife; Character merchandise

Production Type

mass produced


Museum of Childhood

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