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Soft toy character figure - Noddy


  • Object:

    Soft toy character figure

  • Place of origin:

    England (manufactured)

  • Date:

    1960-1968 (manufactured)

  • Artist/Maker:

    Merrythought Limited (manufacturer)

  • Materials and Techniques:

    Stuffed and stitched cotton

  • Museum number:


  • Gallery location:

    In Storage

Noddy is the most popular character created by children's author Enid Blyton (1897-1968). The first book, Little Noddy Goes to Toyland, was published in 1949 and was followed by twenty-three further titles. It has been estimated that 200 million Noddy books have been sold worldwide. Noddy has become a huge industry, spawning not only books and television series, but every conceivable item of merchadise from toys to duvet covers.

Physical description

Stuffed cotton doll figure with red and yellow shoes which have pale blue ribbon laces; blue felt shorts; red velvet jacket; red spotted neckerchief; pale blue pointed hat with bell. The face is velvet with painted eyes and mouth.

Place of Origin

England (manufactured)


1960-1968 (manufactured)


Merrythought Limited (manufacturer)

Materials and Techniques

Stuffed and stitched cotton

Marks and inscriptions

sewn label to left foot:- MERRYTHOUGHT, IRONBRIDGE, SHROPS


Height: 25.5 cm, Width: 15 cm, Depth: 10 cm

Object history note

References: The Magic of Merrythought, by John Axe, p.147
Enid Blyton

Belonged to the donor, Josephine Higgins, born 25/04/1962.

Descriptive line

Soft toy character figure of Noddy made in England by Merrythought Ltd in the 1960s

Production Note


Reason For Production: Retail


Cotton; Velvet; Felt


Stuffing; Stitching

Production Type

Mass produced


Museum of Childhood

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