Not currently on display at the V&A

Pedal Pushers

ca. 1970 (made)
Artist/Maker
Place of origin

Pedal pushers of knitted 'tweed' wool.

Sally Levison (1923 – 2006) was an innovative knitwear designer based in the island of Gozo, Malta. Levison began her career as a buyer for retail outlets in the Isle of Wight and London in the early 1960s. Noticing that knitwear was a popular product for retail outlets at the time, Levison had the idea to reinterpret high fashion fabric looks as knitted or crocheted designs. As the looks she hoped to achieve were difficult to realise with the machinery then available, she developed ways to produce them by hand-knitting. After finding two business partners to help realise her ideas, Levison set up a small premises in Gozo in 1968.

Levison’s designs were initially sold from her showroom in Mortimer Street, London, in the late 1960s. They quickly gained international success and were sold to customers in France, Italy, Spain, Finland and the USA. These pedal pushers come from one of Levison’s strongest ranges, her ‘Porridge Line’ (named after the oatmeal colour of the yarn). This range also introduced a progressive unisex look which proved very popular. One of the aims of Levison’s business was to allow women to build a co-ordinated look in their wardrobe. She was responsible for helping popularise co-ordinated and mix-and-match outfits, with designs fitting in with the contemporary vogue for hand-knitted, close-fitting clothes in the early 1970s. They were frequently featured in Vogue magazine and other publications.


Object details

Category
Object type
Materials and techniques
Knitted wool
Brief description
Pedal pushers of knitted 'tweed' wool, designed by Sally Levison, Malta, ca. 1968-1970
Physical description
Pedal pushers of knitted 'tweed' wool.
Credit line
Given by the designer
Object history
Registered File number 1986/1891.
Summary
Pedal pushers of knitted 'tweed' wool.

Sally Levison (1923 – 2006) was an innovative knitwear designer based in the island of Gozo, Malta. Levison began her career as a buyer for retail outlets in the Isle of Wight and London in the early 1960s. Noticing that knitwear was a popular product for retail outlets at the time, Levison had the idea to reinterpret high fashion fabric looks as knitted or crocheted designs. As the looks she hoped to achieve were difficult to realise with the machinery then available, she developed ways to produce them by hand-knitting. After finding two business partners to help realise her ideas, Levison set up a small premises in Gozo in 1968.

Levison’s designs were initially sold from her showroom in Mortimer Street, London, in the late 1960s. They quickly gained international success and were sold to customers in France, Italy, Spain, Finland and the USA. These pedal pushers come from one of Levison’s strongest ranges, her ‘Porridge Line’ (named after the oatmeal colour of the yarn). This range also introduced a progressive unisex look which proved very popular. One of the aims of Levison’s business was to allow women to build a co-ordinated look in their wardrobe. She was responsible for helping popularise co-ordinated and mix-and-match outfits, with designs fitting in with the contemporary vogue for hand-knitted, close-fitting clothes in the early 1970s. They were frequently featured in Vogue magazine and other publications.
Collection
Accession number
T.347-1989

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Record createdJune 24, 2009
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