Dress thumbnail 1
Dress thumbnail 2
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Not currently on display at the V&A

Dress

1960s (made)
Artist/Maker
Place of origin

Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.


Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Dress
  • Belt
Materials and techniques
Cotton, synthetic fibre and silk
Brief description
Dress and belt, cotton, synthetic fibre and silk, white polka dot trim, designed by Mary Quant for Ginger Group, Great Britain, 1960s.
Physical description
Dress and belt of cotton, synthetic and silk, white polka dot trim.
Dimensions
  • Length: 935mm
  • Circumference: 920mm (Note: chest)
  • Circumference: 750mm (Note: waist)
  • Width: 365mm (Note: Shoulder to shoulder seam)
Credit line
Given by Sue Parry-Davies
Object history
Registered File number 1993/2257.
Summary
Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Collection
Accession number
T.668:1, 2-1993

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Record createdJune 24, 2009
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