Ultrabra
Bra
1997 (made)
1997 (made)
Artist/Maker | |
Place of origin |
Black satin bra. and packaging
Object details
Categories | |
Object type | |
Parts | This object consists of 2 parts.
|
Title | Ultrabra |
Materials and techniques | Satin
Card |
Brief description | Satin bra 'Ultrabra', made by Gossard, Great Britain, 1997 |
Physical description | Black satin bra. and packaging |
Dimensions |
|
Gallery label | The ultimate cleavage
The British company Gossard launced the Ultrabra plunge bra in 1994 with the advertising tagline. 'Ultrabra, creating the ultimate cleavage'.
The bra was launched to compete with Playtex's Wonderbra, which Gossard had lost the licence to produce. The resulting brand rivalry became known as the 'Bra Wars'.
The bra's packaging conveys an image of knowing sensuality designed to appeal to both men and women.
Balconette bra and packaging, 'Ultrabra Perfection'
Gossard
Britain, 1997
Bra: nylon, polyester and elastane, with underwiring
V&A: T.500:1&2-2000 (16/04/2016-12/03/2017) |
Credit line | Given by the maker |
Collection | |
Accession number | T.500-1997 |
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Record created | June 24, 2009 |
Record URL |
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