Not currently on display at the V&A

Pillar Box

Biscuit Tin
1906 (made)
Artist/Maker
Place of origin

The British biscuit tin came about when the Licensed Grocer's Act of 1861 allowed groceries to be individually packaged and sold. Coinciding with the removal of the duty on paper for printed labels. It was only a short step to the idea of printing directly on to tinplate. The new process of offset lithography, patented in 1877 allowed multicoloured designs to be printed on to exotically shaped tins.

The most exotic designs were produced in the early years of the 20th century, just prior to the First World War. In the 1920s and 1930s, costs had risen substantially and the design of biscuit tins tended to be more conservative, with the exception of the tins targeted at the Christmas market and intended to appeal primarily to children. The designs, generally speaking are a barometer of popular interests.

The advent of the Second World War stopped all production of decorative tin ware and after it ended in 1945, the custom never really revived.


Object details

Categories
Object type
Titles
  • Pillar Box (trade title)
  • M.J. Franklin Collection of British Biscuit Tins (named collection)
Materials and techniques
Tinplate, offset litho printed, embossed.
Brief description
Biscuit tin, `PILLAR BOX', offset litho printed, Reading, made by Huntley, Boorne & Stevens for Huntley & Palmers, ca.1906.
Physical description
Biscuit tin, offset litho printed tinplate, oval, embossed, in the form of a red Post Office pillar box, hinged lid. The embossed detail includes a Royal Cypher on the front dating from the reign of Edward VII.
Dimensions
  • Height: 17cm
  • Width: 15cm
  • Depth: 11cm
Production typeMass produced
Marks and inscriptions
Huntley & Palmers / BISCUITS / READING & LONDON (Stamped inside the lid.)
Credit line
M.J. Franklin Bequest
Object history
M.J. Franklin Collection of British Biscuit Tins. This `Pillar Box' tin features on the cover of the Huntley & Palmers Christmas catalogue for 1906.
Summary
The British biscuit tin came about when the Licensed Grocer's Act of 1861 allowed groceries to be individually packaged and sold. Coinciding with the removal of the duty on paper for printed labels. It was only a short step to the idea of printing directly on to tinplate. The new process of offset lithography, patented in 1877 allowed multicoloured designs to be printed on to exotically shaped tins.

The most exotic designs were produced in the early years of the 20th century, just prior to the First World War. In the 1920s and 1930s, costs had risen substantially and the design of biscuit tins tended to be more conservative, with the exception of the tins targeted at the Christmas market and intended to appeal primarily to children. The designs, generally speaking are a barometer of popular interests.

The advent of the Second World War stopped all production of decorative tin ware and after it ended in 1945, the custom never really revived.
Collection
Accession number
M.66-1987

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Record createdJune 24, 2009
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