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Streamliner
Egmont Arens - Enlarge image
Streamliner
- Object:
Meat slicer
- Place of origin:
Troy, Turkey (made)
- Date:
After 1944 (made)
- Artist/Maker:
Egmont Arens (designer)
Theodore C. Brookhart (designer)
Hobart Manufacturing Company (made) - Materials and Techniques:
Aluminium, cast and in sheet form, steel slicing disc, four rubber feet.
- Credit Line:
Given by the American Friends of the V&A through the generosity of Edgar Harden.
- Museum number:
M.222-2011
- Gallery location:
In Storage
American design in the 1930s was increasingly influenced by notions of styling. As Norman Bel Geddes, one of the leading stylists observed, styling addressed the `psychological' dimension of design to `appeal to the consumer's vanity and play upon his imagination'. One of the devices employed by stylists was streamlining; while offering a symbol of science and rationality, it was also used to appeal to irrational desires and thereby seduce potential customers. although streamlining had been actively employed for some years, Norman Bel Geddes's book, Horizons(1932) did much to popularize the style.







