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Travel Underground between 10 and 4

  • Object:

    Poster

  • Place of origin:

    Great Britain (published)

  • Date:

    1930 (published)

  • Artist/Maker:

    Budd, Herbert Ashwin, born 1881 - died 1950 (designer)
    Day & Son, Ltd. (printers)
    Underground Electric Railways Co. of London, Ltd. (publisher)

  • Materials and Techniques:

    Colour lithograph

  • Museum number:

    E.1388-1963

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 63, box 59

Physical description

Poster depicting a street scene with shoppers (mainly women and children), a window display with fabrics, a bus and the old entrance to Knightsbridge tube station

Place of Origin

Great Britain (published)

Date

1930 (published)

Artist/maker

Budd, Herbert Ashwin, born 1881 - died 1950 (designer)
Day & Son, Ltd. (printers)
Underground Electric Railways Co. of London, Ltd. (publisher)

Materials and Techniques

Colour lithograph

Marks and inscriptions

'"And there is no place where economy / can be so well practised as in London: / more can be had here for the money / even by ladies, than anywhere else" / "Boswell's Life of Johnson" / Travel UNDERGROUND between 10 & 4'
Bottom.

Dimensions

Height: 102.2 cm size of sheet, Width: 63.5 cm size of sheet

Historical context note

Advertising shopping facilities and sales was one of the methods the London Underground Railways used to encourage people to travel during off-peak times. This design by Herbert Budd (a painter of portraits and domestic life) enticingly depicts a bustling shopping scene, mainly peopled by women and children, and set outside the old entrance to Knightsbridge Underground Station (near Harrods). A toy vendor in the foreground, and a newspaper seller on the right add local colour. In the windows of the shopping arcade are displayed fabrics, some of which appear to be in the popular Art Deco style.

[Margaret Timmers, 'British Design at Home', p.115]

Descriptive line

'Travel Underground between 10 and 4'. Poster depicting a street scene with shoppers. Colour lithograph designed by Herbert Ashwin Budd and issued by the Underground Electric Railways Co. of London, Ltd., 1930.

Bibliographic References (Citation, Note/Abstract, NAL no)

Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1963 . London: HMSO, 1964.
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Techniques

Lithography

Subjects depicted

Shopping; Bus; Children; Underground; Women

Categories

ELISE; Prints; Advertising; Transport; Posters

Collection

Prints, Drawings & Paintings Collection

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