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Travel Underground between 10 and 4

Poster
1930 (published)
Artist/Maker
Place of origin

Poster depicting a street scene with shoppers (mainly women and children), a window display with fabrics, a bus and the old entrance to Knightsbridge tube station


Object details

Categories
Object type
TitleTravel Underground between 10 and 4 (generic title)
Materials and techniques
Colour lithograph
Brief description
'Travel Underground between 10 and 4'. Poster depicting a street scene with shoppers. Colour lithograph designed by Herbert Ashwin Budd and issued by the Underground Electric Railways Co. of London, Ltd., 1930.
Physical description
Poster depicting a street scene with shoppers (mainly women and children), a window display with fabrics, a bus and the old entrance to Knightsbridge tube station
Dimensions
  • Size of sheet height: 102.2cm
  • Size of sheet width: 63.5cm
Dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
'"And there is no place where economy / can be so well practised as in London: / more can be had here for the money / even by ladies, than anywhere else" / "Boswell's Life of Johnson" / Travel UNDERGROUND between 10 & 4' (Bottom.)
Historical context
Advertising shopping facilities and sales was one of the methods the London Underground Railways used to encourage people to travel during off-peak times. This design by Herbert Budd (a painter of portraits and domestic life) enticingly depicts a bustling shopping scene, mainly peopled by women and children, and set outside the old entrance to Knightsbridge Underground Station (near Harrods). A toy vendor in the foreground, and a newspaper seller on the right add local colour. In the windows of the shopping arcade are displayed fabrics, some of which appear to be in the popular Art Deco style.

[Margaret Timmers, 'British Design at Home', p.115]
Subjects depicted
Bibliographic references
  • Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1963 . London: HMSO, 1964.
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
7/F3 - V&A microfiche
Collection
Accession number
E.1388-1963

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Record createdFebruary 14, 2000
Record URL
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