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Poster - The Brother Who Turned the Gas Full On
  • The Brother Who Turned the Gas Full On
    Bateman, Henry Mayo, born 1887 - died 1970
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The Brother Who Turned the Gas Full On

  • Object:

    Poster

  • Place of origin:

    Great Britain (issued)

  • Date:

    1943 (made)

  • Artist/Maker:

    Bateman, Henry Mayo, born 1887 - died 1970 (designer)
    Ministry of Fuel and Power (issued by)
    Fosh & Cross Ltd. (printers)

  • Materials and Techniques:

    Colour offset lithography

  • Credit Line:

    Given by Ogilvy, Benson and Mather Ltd.

  • Museum number:

    E.148-1973

  • Gallery location:

    Prints & Drawings Study Room, level C, case Y, shelf 62, box B

Physical description

Colour offset lithograph poster showing a man standing, holding a paper with his back to a gas fire, which radiates heat, his sister and a small dog look scornfully at him. 'The Brother Who Turned the Gas Full On. Save Fuel to Make Munitions for Battle' lettered in red and black. All against a white ground.

Place of Origin

Great Britain (issued)

Date

1943 (made)

Artist/maker

Bateman, Henry Mayo, born 1887 - died 1970 (designer)
Ministry of Fuel and Power (issued by)
Fosh & Cross Ltd. (printers)

Materials and Techniques

Colour offset lithography

Marks and inscriptions

'THE BROTHER WHO TURNED THE GAS FULL ON / SAVE FUEL / TO MAKE MUNITIONS / FOR BATTLE / ISSUED BY THE MINISTRY OF FUEL AND POWER / PRINTED FOR H.M. STATIONERY OFFICE BY [F]OSH & CROSS LTD. LONDON ...'

Signed.

Dimensions

Height: 76.5 cm, Width: 51 cm

Historical context note

Breaches of etiquette and 'good form' were the favourite subjects of cartoonist and social satirist H.M. Bateman. His talent for dramatising the 'gaffe' was cleverly chosen by the Government to illustrate a series of wartime posters encouraging voluntary fuel economies in British homes.

With many people fighting and others working long factory shifts, it was thought reasonable for those on 'The Home Font' to make some contribution to the war effort. In this design, a selfish brother is rebuked by his patriotic sister for wasting town gas (and indirectly its source, coal) needed to fuel the nation's armament factories. The old-fashioned chimney piece and primitive gas fire suggest that Bateman, ever alert to such matters, intended to depict a household of a lower social class to that shown in E.158-1973.

[Kevin Edge, 'British Design at Home', p.130]

Descriptive line

'The Brother Who Turned the Gas Full On. Save Fuel to Make Munitions for Battle'. Colour offset lithograph poster designed by Henry Mayo Bateman and issued by the Ministry of Fuel and Power during the Second World War. Great Britain, 1943.

Bibliographic References (Citation, Note/Abstract, NAL no)

Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1

Production Note

Printed for H.M. Stationery Office by Fosh & Cross Ltd., London.

Techniques

Offset lithography

Subjects depicted

Energy conservation; Sisters; Heating; Man; Woman; Gas fire; Dog; Brothers; Clock

Categories

Propaganda; Prints; Posters

Collection

Prints, Drawings & Paintings Collection

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